whatsapp business is an instant messaging application aimed at small and medium-sized businesses. Is a proposal born outside the well-known WhatsAppalso free, but with the aim of offering facilities to companies that want to establish direct and quick contact with their consumers.
It is used to do marketing by Whatsapthe app currently installed by millions of mobile terminals. At the moment it is an app only available on Androidalthough reliable sources confirm that soon it will also be available for iOS. This APP is allowing companies to offer something much more professional and complete when it comes to communicating. Users can give information about your business, hours, location, use automated messages and also accompany with text messages and sending and receiving documents, photos and videos as in the app for individuals.
A tool designed for business and more professional circles. If you do not know how to create a whatsapp business account and you are interested in taking advantage of its tools, this guide explains step by step what you have to do to open a business profile here. In addition, it also expands with details about the verification process and the differences with the “normal” WhatsApp app.
Steps to register a WhatsApp Business account for companies
If you want to start taking advantage of this application designed for professionals, we are going to explain the steps to register a WhatsApp Business account for companies. You just have to follow the 5 guidelines that we are going to explain below:
1 – Download and install WhatsApp Business on your phone
Before you start filling out any forms, you have to download and install the app on your terminal. To do this, the first thing you must do is go to the appropriate app store (Google Play Store on Android and App Store on iOS, although it is not available here yet). Click on its icon to enter.
When you are in it, go to the search engine and write Whatsapp Business. The official version will appear as the first result. You have to click on his name to continue.
After this, already in the program tab, go to the button “Install” either “Discharge” for the phone to start downloading the files. This part of the process is automatic, so just wait for the notification to appear indicating that you already have the application installed on your cell phone.
2 – Enter WhatsApp Business
When you have finished with the previous point, all you have to do is open the program. You can access from the same store with the button that appears or, if you prefer, leave it and look for the icon. You will see that it is similar to the usual WhatsApp, with the difference that it has a capital “B” inside. Press it to enter.
3 – Claim that you have a business and grant permissions
The first question that WhatsApp Business will ask you is if you have a business. You have to accept to be able to continue.
The next thing you have to do is grant permissions to the app on the phone. You will be prompted for access to both the images, multimedia content and files as to the list of contacts of your terminal. Accept in both cases to continue.
Due to the latest changes in the policy and use of WhatsApp for Business, Now it is not possible to use or have the same phone number in both accounts, Whastapp “normal” and Businesstherefore we will have to use an alternative number if we want to open our account without problem.
4 – Validate your phone number and give one last permission
Once a phone number that is not active in another traditional Wassap account has been entered, we will carry out the verification process system, for this you have to verify the cell phone number to verify that it is available and that the user has access to the account he is opening.
On the screen that now appears, start with choose the country that corresponds (in our case, Spain) and, below, write the number of the smartphone to connect. Done this, click on “Following”.
Now, you will be asked for the permission to read SMS. If you click on “Continue”, the account will be validated automatically. If you click on “Not now”, you will receive a message in a few seconds with a code that you have to enter now.
5 – Enter your business information
If you had any backup prepared for the occasion, WhatsApp Business will ask you if you want to restore it. You just have to click on “Restore” or, if you prefer not to, in “Skip”.
It is time to detail the company that will be represented in this business WhatsApp account. The first thing you should do is enter name that corresponds to it in the empty field that exists, and carefully, since if it is necessary to change it, it will be necessary to start everything from scratch. Click on the circle on the left to choose a photo for this profile.
Behind this, you can start using the application; but you have to go one step further to fill in all the important details. Inside the chat menuclick on the symbol with three vertical circles in the upper right and, in the drop-down, enter the option “Settings”.
Here, In addition to being able to change the status by clicking on the name that appears and then accessing the first field under “Info and phone number”, what really interests us is the section “Company Settings” that appears as soon as you enter. Click on it.
How to edit and complete my WhatsApp business account profile?
Now, you have several fields at your disposal. In them, you can set the address of the business, the category to which it belongs, a brief description that it present it in a comprehensive way, the business hours by which it is governed, an e-mail and also a web address.
The company profile in WhatsApp Business consists of a series of boxes that you can complete, if you wish, they are the following:
- Photo: If you want to change your business profile photo, click on the current photo.
- Company address: the address, in words, of the company. Filling it in text doesn’t update it on the map, which works separately. If you want to locate it on the map, you must press Choose a location on the map.
- Company category: Choose which category best represents your company (food, banking, beauty, entertainment, education…)
- Company description: If you wish, you can add a text, which can be long, talking about your business.
- Business hours: Very useful information for customers is business hours. You can choose between always open, by appointment only or personalized.
- Email: Enter here the email address you want customers to use to contact your business.
- Web: You can add up to two web addresses related to your business.
After all these steps and filled in the spaces of the last point, you just have to click on “Save”. Hereinafter, Your company account in WhatsApp Business has been completely created and ready for use.
How can we verify our WhatsApp business account? What is your price?
Have a verified profile on WhatsApp for business It is extremely important for companies, since it guarantees that it is a brand with a certain level of prestige and recognition; in addition to indicating that the account in question really belongs to the company it claims to be.
if you wonder how to verify a whatsapp business accountwho carries the baton is the own WhatsApp. What must be done, in an essential way, is to follow each and every one of the steps indicated in the previous section, since it is the only way to give all the important information of the company and leave it registered. From there, the rest is to wait for the company to act.
The team behind the app is in charge of making a manual selection of the profiles that must be verified, checking:
- The influx they have
- The number of users who interact with them
- The prestige of the brand they represent
- Many other factors
Because of this, the only method to speed up this user validation and get that hallmark is work to offer the best possible communication through the profile. In addition to this, it is also important increase the number of customers and billingsince these are factors that influence the decision to grant or not the verification.
For this very reason, there is no set price to obtain this distinction, nor to maintain it. Businesses cannot pay for validate your WhatsApp Business profile, since it is a process that is in charge of WhatsApp. Your team is the one who decides based on the values that we have indicated, and others that are also important.
Unlike other platforms designed for professionals, and in a similar way to what happens on Twitter, in WhatsApp for Business money does not count, nor the elaboration of any type of form. It is the company that offers the service that is in charge of going over it case by case from time to time to determine what to do.
What differences exist between the WhatsApp app and its business version?
doubts about What are the differences between the WhatsApp app and its business version?, Business, are quite common. To settle them completely, we are going to review everything that the latter offers and does not offer the usual one for home users.
Here you have everything that is different in WhatsApp business in terms of the information to be provided to potential customers:
- Separate the personal account from the professional onewith two different numbers for two different applications.
- You can give a real address of the company. In fact, you can also give your exact location on a digital map.
- You have the option to set business hours so that they know when to contact you, in addition to proposing other alternative contact channels such as email.
- You are given the opportunity to give a detailed explanation of your businessso that anyone who visits the profile can be well informed.
Now, we can see all the tools that WhatsApp for business offers that do not exist in the normal WhatsApp application:
- Quick Response Tool: Through this, you can store a list of automated messages (phrases that you can pre-record and adjust to your liking) so that it is only necessary to write one word or letter of these and make them appear. Thus, entering a “Cheers” can become “Greetings from the team of the company EXAMPLE”.
- Welcome message: In the event that a user writes to the company account for the first time, or if a period of two weeks has passed since the last conversation, this standard text may appear automatically. It has several configuration parameters, allowing to add up to 200 characters including emoticons.
- Automated messages: In the event that a message is received outside of business hours or when you are not available to attend to the…
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