Promoting a product can be more effective with a video. Unfortunately editing programs are usually complex to handle. In the same way hiring a professional for this will take us a lot of time and budget.
That is why there is a huge variety of online tools that serve a similar function. With them, we will achieve excellent results without needing knowledge Specials on composition and editing.
Thanks to them we will be able to create content that attracts attention and attracts potential clients or followers. If you want learn more about one of the best alternativesWe recommend this post.
What is PowToon and what is this animation creation tool for?
Although the question answers itself, we can also tell you that it is the instrument ideal for creating animated presentations 100% online. It has hundreds of static and dynamic templates with a huge amount of customizations available. Thanks to it, it is enough to create an account on the official site to start working on your presentation.
This product is a mix between PowerPoint and a traditional video editor. The most important thing is that you do not need to download any additional software on your computer. So it will not consume large resources of your device. Within the possibilities of this tool you will be able to export video, PDF files and PowerPoint documents from the same presentation project.
What are the advantages and limitations of using PowToon to create animations?
If we are going to talk about tools offered, the list is huge. Well It is one of the best options when it comes to creating animations and promotional videos for products, services or even social media profiles that exist.
Let’s see its features:
- Among the most outstanding points we can mention that it is use is freewe just have to register on the site and confirm our identity by email.
- Inside the web we will find a large number of templates of various types of aspects and sizes. All of them ordered by category and functions. So create a video It will take us less time than usual.
- It allows add own content. We refer to images, sounds and audiovisual files found on our computer.
- most of The elements added from library powtoon can be individually customized and animated. So it is almost impossible for two identical videos to exist.
- the platform is compatible with different sites. It’s easy to export content directly to Youtube, Facebook either Vimeo among others. Regarding the import, it is possible to do it from clouds as Google Drive.
- It is an excellent choice if the creative synapse “failure”. Since it offers a Step by Step From the first moment. In which it will guide us through various themes available and fully modifiable.
- Nevertheless, Not everything is rosy (although not much). And it is that the best toolstemplates, and library items (such as music and images) are intended for use only premium users.
- Also, if the watermarks, the free version will not be of use to you. Similarly, all your creations will be public to other users.
- Although the price you have to pay for the totality of functions and utilities is quite high. It is a very powerful tool. In addition, it offers intermediate plans. You can get a premium account from €19 to €99 per month.
- Finally, although it could be taken as an advantage and a disadvantage as appreciated, PowToon works only online. In other words, if you do not have a constant Internet connection, you will not be able to use it. It doesn’t have a mobile version either..
PowToon tricks to get the most out of this audiovisual tool
Although when you start using powtoon you will realize that it is very easy to create a presentationit never hurts some tips to achieve a better result.
Especially if you consider yourself a novice, the following list might help you create a great product:
- As with a billboard or advertisement of any kind, it is important that think about the segment to which it is directed the video.
- Develop a message with clear objectives and at the same time stay interesting for the audience.
- Note that not a professional tool. Although it is possible to create quality content, if you are looking for a result with maximum impact, it is best to hire a professional.
- Before you start editing, create a storyboard. It will help you to be clear about the sequences. If you are going to use one voice-over, the best thing will be that you do it before the video. These two elements will determine, among other things, the duration of the piece.
- The final result shouldn’t last more than 3 minutes. Above all, if its destination is social networks. Users rarely watch an advertising video for a long time.
- if you are going to use characters animated, try that identify with the target market. In this way, the public for whom the video is intended will find it easier to interpret them and generate a rpositive reaction towards your product.
- The music is as important as the visual. Always use background sounds. Keep in mind the Copyright.
- If you are going to make videos periodically, it is likely that the first one will not meet your expectations. Nevertheless, you will get better with practice. In addition to this, it is advisable that research and study more about it. There are thousands of tutorials on the Internet that will help you on moving image composition topics.
The best alternative tools to PowToon to create animations online
As we always advise, use the free version of each online tool first. And if it’s to your liking and it works for you, opt for paid versions with more resources and utilities.
If you already did it and PowToon failed to convince you, we have these alternatives to recommend:
visme.co
It is also a platform that offers a free account to create presentations, with the possibility of accessing paid versions with more functions. Although it is less powerful, its plans are cheaper and range from €10 to €20/month.
Bright Side
This platform creates, in addition to animated presentations, interactive content to place on your website. You can use it to offer small games or even trivial or test to know the tastes of the visitors.
office.live.com
We decided to put on this list one of the most used programs when creating presentations. Although it may be less dynamic, the truth is that it is found on almost all computers with Powerpoint. Its most recent versions offer incredible tools to create high-quality content.
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