A is defined as a digital marketing professional who deals with the management and development of the online community of a particular company or company in the digital environment. Therefore, you must work towards increasing the community and detecting potential customers, in order to carry out actions that allow for the establishment of lasting relationships.
So, due to the great digital transformation that is currently taking place, the profile of a Community Manager It is considered one of the most relevant in companies. Therefore, it is important that it takes into account technological and strategic advances, based on the needs of your organization.
But, although many point out that it is a simple task and even make the mistake of underestimating the work of a Community Manager, the truth is that it is not so. As, On him will fall the responsibility for the company to position itself in the digital world and, for that, it is valuable that you know certain concepts to carry out an optimal management.
List of essential concepts that a competent Community Manager should know
As we stated earlier, the Community Manager is a fundamental professional in any brand and company, given that He is responsible for promoting its growth., inciting community participation, generating content and attracting the attention of the ideal potential audience. Besides that, is the company’s voice on different social platforms.
Consequently, the work of this professional should focus on creating a presence on social mediaresearch the competition, establish and maintain loyalty to the brand, products or services and develop communication and advertising strategies. Like, getting leads and segmenting the target audience.
However, to be able to do all of this perfectly and make sure you get great results, The most essential thing is to know certain important concepts that allow you to enter more into the environment correctly and, with it, achieve the objectives set for your brand or company.
These basic concepts are the following:
Engagement
is defined as the level of commitment or fidelity that users have with respect to a brand, company or organization within social networks. Therefore, this concept encompasses all those actions such as creating conversations or interacting on your profile, that is, any fact that is involved with the company. Thus, a great opportunity that should be taken advantage of to stimulate the participation of said people and, through that, produce total quality content.
Now, one of the key points to be able to generate engagement is be consistent with your values and principles as a company and person, assume your actions and mistakes to learn from them in order to improve. Even, instill emotions in your communitybeing creative.
Apart from talking to your clients or, involve them in your strategyas well as being relevant to them by creating real value and prefer quality over quantity (It is better to have a community of 500 followers that interact with you, than to have 3,000 followers and the interaction is 1%).
KPIs
The indicators also known as “key performance indicators”are metrics used to measure or calculate the results of any digital marketing strategy, depending on the goals set by the brand or company. Consequently, they are relevant to evaluate the success of the actions carried out by the company.
Thus, it is necessary to define what its main advantages are, below: They provide greater efficiency and effectiveness in processesoffer the information that the manager requires on each stage of the strategy implemented, help to have a better understanding and transparency when communicating results and provide greater precision in decision making.
SEO
This is the acronym for “Search Engine Optimization“and consists of search engine positioning or the optimization of the company’s websites, through techniques and tools that help search engines to be able to index and interpret the contents, in order to give you a better position within the search engine results. In other words, through this concept, it is possible to ensure that platforms such as Google, read the web pages of a business easier.
It is worth noting that the different SEO positioning actions can be divided into two large blocks: SEO on-site and SEO off-site. The first of them, focuses on relevance and makes sure that the web is optimized so that the search engine translates its content. On the other hand, the off-site SEO focuses on the number and quality of links, social media presence, brand authority, and CTR.
CTR
It refers to the acronym for Click Through Rate and consists of the number of clicks that a link acquires around its number of impressions. It is usually a value that is calculated as a percentage and is considered a very useful metric to compute the impact that a digital campaign of any kind has had.
In this way, through CTRyou can check if your advertisements are working correctly and with this, it will be easier optimize the behavior of the ads and their conversion. Taking into account that, if you get a good CTR as a result, it means that your strategy is on the right track and is of quality.
ROI
It is also called “return of investment” y is an economic value, in percentage form, produced as a result of carrying out different marketing actions. In other words, it offers the possibility of knowing if a campaign worked as the company expected, at an economic level. Considering that, calculates the investment against the benefits in a given period of time.
For his part, thanks to ROIbrand or company You will have great support to make better decisions and adjust the budget. Thus, it is a very useful metric to evaluate and know how much each euro, in sales, invested in a campaign has generated. This value is calculated subtracting the amount invested in the stock from the income generated, to divide it by the investment and multiply it by 100 Finally.
Inbound Marketing
While it is true, it is a practice that combines non-intrusive marketing and advertising techniques, with the aim of establishing communication with the potential client at the beginning of their purchase process and accompanies them until the final transaction. Thus, it takes care of offer something of value in order to complete the sale, without the user suspecting it and, generally, through the Internet or social networks.
In that sense, the Inbound Marketing shows the ability to simplify the work of sales and marketing, increases the visibility of the brand or company, increases the trust and credibility of your audience. Like, it serves to educate your target audience, generate traffic and quality leadsimprove your relationship with your customers and can bring profitability to your strategy.
content curation
In the online environment, the make reference to a process of analysis and recommendation of content based on a particular theme. As a consequence, a content curator is the one who is in charge of searching, filtering, organizing and disseminating information of interest to their audience through tools and channels such as social networks. So it works like an intermediary between all the information available on the network and its clients or users.
In this way, this type of process can position you as an expert in a subject and improve your personal brand, with which you will be able to generate engagement with your followers and, thanks to this, you will make sure that your strategies are completely successful without investing much effort or time.
viral marketing
It is defined as a set of techniques that focus on creating interest and potential purchases of a brand, product or service, through the generation of quality content. In this sense, it receives its name due to the diffusion capacity that some advertising messages achieve quickly, to replicate and expand without any control. Especially through social platforms.
Among its benefits, we distinguish that they are characterized by greatly reduce broadcast costs, since it is not necessary to buy ads in the media, since the same user does most of the work. In addition, it has great potential reach and you can reach an international audience without extra effortalso helps build the brand and is not an invasive technique that makes the client uncomfortable.
eBooks
It consists of a book in digital format that is provided to the user in order to better group the contents of a specific topic and, in this way, Gets the company to capture the attention of its potential customers, so that each user becomes a lead and, at least, pays a subscription in return. Taking into account that, This way of offering content can be free or paid.
Given that it is of great importance to provide the user with a variety of formats to access your content, it is estimated that the ebooks They are an excellent marketing strategy for be able to conquer your target audience. Whereas, these digital books they are easy to make, they allow you to attract leads and subscribers, they are ideal for improving brand reputation and they are durable.
lead
In online marketinga lead refers to a user who has given their data to a company and therefore, it becomes a record in your database that the business can interact with from now on. This registration can be done physically or online through a form. Thus, one of the objectives most pursued by marketing professionals who they hope to get conversions and increase their profits.
However, a lead can be generated from any offline channel through physical forms, a professional fair, a discount in the store, via telephone or to access a raffle, for example. However, most of the leads are online and can be purchased through multiple channels, such as: social networks, organic search, direct traffic, etc..
insight
It is one of the most used terms in marketing, advertising, branding and communication, for some years. Which, consists of a key that provides the possibility of finding the solution to a problem. Taking into account that it is not about the exit as such, but about a point that directs you to the path of said solution.
Therefore, the insights They are vital because they make work easier when producing any element and, thanks to the fact that they are obtained through brand or consumer research, have the ability to connect adequately with them. Among its benefits, we find that They allow you to optimize the positioning strategy and help to better direct your efforts to build customer loyalty.
user experience
Basically, is the process carried out by the user when interacting…
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