The most influential companies that make a difference are those that go beyond their activity and have a deep Impact both in their industry and in the culture at large. one of includes 10 marketing and eCommerce companies among the 50 firms world’s most innovative. And, in addition, one of them can boast of being the first in the ranking.
The 10 most influential marketing and eCommerce companies in the world
To select the most influential firms in the world, Fast Company searched companies among more than 30 sectors in all regions of the world. Nominations received through their application process were also considered. The financial publication estimates that these companies lead their fields and are transforming the world.
Next, we see the group of most innovative marketing and eCommerce companies within this ranking:
1.
This Chinese company that aspires to be the amazon of services, tops the list of Fast Company thanks to its platform, which speed up the reservation and delivery of services such as food delivery, hotel reservations or the sale of movie tickets.
Meituan seeks innovation in its business through efficiency. His life goal is to find new ways to make his delivery platform ever better. more profitable. In fact, in the first half of 2018, it handled transactions worth €33 billion carried out by 350 million people in 2,800 cities. And this platform continues to grow: in 2018 users used Meituan 38% more than the previous year.
two.
Mobile payment and financial services provider Square is also among the world’s most innovative eCommerce and marketing companies. And she deserves to be on the list for her efforts in facilitate and simplify mobile payment transactions.
9 years ago he launched a dongle (adapter) credit card reader for smartphones, and today continues with the same goal of making payments more enjoyable. In October 2018, Square released SquareTerminal, a single-screen card reading device similar to a smartphone. This comfortable device has a touch screen, wireless technology and can also print receipts.
3.
Twitch is Amazon’s video streaming platform that allows you to stream video games live and content related to eSports. It is considered one of the most innovative marketing and eCommerce companies for its desire to revolutionize and draw the nearest future of the on live Tv. It is increasingly becoming a general platform for Multiplayer Entertainment.
Now the platform intends to apply the same tools that people use to watch video games together (live chat for example) to a wider range of content. Last fall, Twitch updated their channel with subcategories dedicated to the arts, talk shows, fitness, cooking, music and much more.
Four.
also appears on this list for establishing itself as one of the tools of major software of the sector. Currently, more than 600,000 vendors online make use of the functionalities offered by this eCommerce platform to sell their products.
In 2018, Shopify improved its services by introducing an option that allows you to place orders with one click on all payment options. In the same way, the platform has implemented the augmented reality to better facilitate the display of large items such as furniture on sales websites.
5.
Among the most innovative marketing and eCommerce companies, Fast Company does not forget to Anchorfree, a company that works against malware and for online surveillance. This software platform is the developer of Hotspot Shield (VPN)a virtual private network tool that allows users to access the Internet securely.
Hotspot Shield, which encrypts users’ online activity, was downloaded 100 million of times in 2018, 30 million of downloads more than in the previous year. Anchorfree co-founder and CEO David Gorodyansky points out that times of “global censorship” or network security uncertainty is when shoot the use of your software
6.
The eCommerce giant in China occupies an honorable 15th place among the companies that are having the greatest impact in the world. In a sense, your group of stores, Hema Xianshengcould represent what we would call “” or supermarkets of the future.
A perfect combination where the best of the real shopping experience is mixed with the advantages of digital tools and the application of artificial intelligence. For example, the supermarket-restaurant hybrids are a reality and already add up to more than 100 establishments in more than 19 Chinese cities.
7.
No one is surprised that Apple is among the most innovative marketing and eCommerce companies of 2018. Although in this case it is not due to a new smartphone or tablet, but to the launch of a chip: the A12 Bionic, considered the most powerful in history.
This chip, which optimizes the performance of Apple products, is the first processor based on the node of 7 nanometers. The nearly 7 billion transistors in the A12 Bionic enable lower power consumption, more power for intensive applications, and much faster performance from Apple devices.
8.
At number 20 on the Fast Company list is plaida financial technology company that makes it easy for consumers and businesses interact comfortably with its banking spaces (invest in shares, save money, make payments, etc.) through mobile apps.
Plaid’s technology is made up of a API set (a set of protocols and tools that a library provides for use by other software) that allows developers to connect the new digital tools with financial systems.
9.
Zola is one who is dedicated to simplify the organization of weddings, and now it can also be considered as one of the most innovative marketing and eCommerce companies in the world. Fast Company indicates that they can be considered a good example of an eCommerce tool that manages to solve with solvency problems that may arise from an event of these characteristics.
already more than 500,000 couples have turned to Zola to organize their weddings. The tools offered by this eCommerce allow create very easily personalized websites for each wedding, create guest lists and make a registry of products from more than 600 brands.
10.
The last marketing and eCommerce company that appears on the list is jumio, an online identity verification and mobile payment company. Jumio allows users to upload a photo or selfie to verify instantly your identity in bank accounts or platforms such as Airbnb and WeWork.
In 2018, this American company stood out for launching a new artificial intelligence lab where researchers test algorithms to better identify those cases where there is a greater risk of cheating the system in the identifications.
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