We all want to sell (and increase sales more and more!) but for that it is necessary to put together an action plan. Below we share 10 keys to help you increase the traffic of your online store and that the results are reflected in your sales. Let’s do it!
1. Set sales goals
Step by Step! The first of these is to establish an order of priorities and define sales objectives in the short and medium term. Something that is very useful is to put together a semi-annual or annual calendar taking into account What a sales strategy through which you can anticipate market demand.
2. Incorporate a call to action
Also know as call to action, It is a fundamental element that cannot be missing in your online store. It can be a purchase button, a phrase or a link through which you seek to attract the attention of potential customers and invite them to perform an action, be it buying, reading more or sharing the content, for example.
The important thing is that the call to action is designed in a way that clear, simple and always visible.
3. Share dynamic content on social networks
Social networks are one of the main channels for convert those hundreds of likes into future sales. The key is to generate content:
- Quality: photos with excellent lighting and image resolution.
- Dynamic: vary the type of posts, from the themes of each one to their forms, including videos, slideposts.
- Interactive: engaging your audience with a question.
That’s how you’re going to keep.
If you manage to capture attention with the preview of a new product through a photo, a text or a video, the traffic of your ecommerce will increase automatically. Don’t forget to include your online store in your profile!
Today One of the most effective tools is which allows you to communicate branding or promote your products in a closer and more real way, motivating users to see the full content in the online store.
4. Create experiences
We live in an innovative time and many times selling products is not enough to maintain sales or even increase them. Necessary know to understand the consumer. The strategy is to find a reason for the customer to return to the store, so that they can find a differential value that another brand does not provide.
With creativity and ingenuity you can create valuable and useful experiences for your customersfrom a tutorial teaching how to use one of your products to a workshop free with an interesting topic related to your brand.
5. Make the checkout process simple and easy
If you don’t want to be a victim of You have to make sure that the payment process works perfectly and that the loading speed of your website is as fast as possible.
6. Highlight best-selling products
Just as when you go through a shop window and something catches your attention you go in to see it, your ecommerce has to achieve the same effect.
For that it is essential that you stand out and that your virtual window is the most beautiful so that everyone wants to enter to see more. You can choose the best-selling products, the ones that have the most “likes” in the networks or choose the most colorful ones to attract attention.
7. Schedule advertising on Facebook
They are one of the most effective resources in the world of online advertising.
You can make an attractive ad, through a banner with the colors of your brand and a nice photo, that invites your customers to go to your online store without having to invest a large sum of money. The key is to strategically segment the ad’s audience. How? Choosing filters by similar interests, geographical area you want to target or age, for example.
8. Schedule monthly newsletters
It is a powerful tool for the diffusion of your brand and the conversion of leads.
It is super important to take into account some keys for emailing to work well:
- Choose an attractive title that does not seem spammy (avoid using characters or ).
- That the content of the email is useful and valuable for the reader, since he is a potential client.
- Include a call to action at the end so the reader knows how to follow.
Remember to create your own database and update it with the new subscribers of your ecommerce.
9. Include a blog
Do you still doubt about the powers of the blog?
One of the main advantages is that through the blog you can create your own community of readers and followers who, in the near future, will surely become consumers of your products. In addition to helping you increase sales, it will position your brand and differentiate you from the competition.
of the company are becoming more effective!
10. Offer free shipping
for shipping costs therefore, offering free shipping can mean a significant increase in sales (especially those within the country!).
Although it is a cost that at first glance may seem daunting, the end results are going to increase your income in a positive way.
Are you ready to take off your online sales? Cheer up to.
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