Since its launch in 2016, it is estimated that some 250 million users share content through Instagram Stories. What’s more, there are many brands and businesses that have seen the gold mine to increase their traffic and visits. What is the secret of your success? Perhaps its ease of use or its originality; even that funny point that photos and videos have, retouched with filters, brushes, texts, emojis…
The point is that Instagram Stories has been a new opportunity to communicate for individuals and companies, and it is, without a doubt, the perfect complement to reach more followers. But do you know how to get the most out of it? Attention because, in what follows, we leave you some tricks that will help you get the most out of this Instagram function.
Tricks for Instagram Stories that you should use… now!
1. Take advantage of the day to day
The day to day in your life or in your office is sure to be full of things or anecdotes to share. If you don’t have them, make them up! Show your followers your studio, videos or spontaneous photographs with your co-workers, projects, products… The secret of success is in the spontaneityand you will see how your Instagram Stories will be as successful or more successful than any other normal publication.
2. Use hashtags or locations
The views of your Stories will increase if you add hashtags in them. #Love #Photooftheday #Fashion #Beautiful or #Happy are some of the most used today.
You can also (should from time to time) add your geographic location. When people see your stories, they can tap your location tag and visit other photos and stories in the same place. Same thing in reverse, maybe people who are watching other stories can get to yours through location tags.
3. Use fun stickers
Liven up your photos and videos with fun stickers! You have a ton to choose from, and Instagram updates them frequently, so you can select the ones that are most useful for your story. You will see how you manage to capture the attention of the public.
4. Text in stories
Writing about your videos or photos is a good resource for a greater projection of your Instagram Stories. Have you considered adding text to them? It is a resource that usually works well. Just make sure you don’t write something too long, and put it in strategic placesneither too high nor too low in the image.
5. Links
It is very important that in some stories you enter a link to your website, eCommerce or blog. In this way, your users can be redirected to certain content of interest.
6. Stories to announce events
Are you going to participate or organize a workshop or event? Take advantage of Instagram Stories to promote it. It will be the perfect complement to give it greater diffusion. Assemble it in an original way, and you will see the results. And of course, don’t forget to include a link to a website for those most interested.
7. Recycle content from your blog
If you have a blog, it is a good idea to recycle some of the images from it and turn them into slides, even with some text and, of course, a link to the web. It would try to create multiple infographic-style images with the same message as your blog post.
8. Take advantage of Instagram Live
Instagram Live is one of the options of the moment. Why don’t you announce beforehand and through an image on Instagram Stories, your live broadcasts? Remember to add a link and make clear the time and day you will do them.
9. Take advantage of templates for Stories
Another of the easiest tricks for Instagram stories to put into practice. There are several platforms with templates of various types for Facebook, Instagram and other social platforms. One of them is , a very simple tool with different graphic patterns that you must download to a Dropbox folder to later use in your Stories. Another option is the application, a photo and video editor for Instagram with different effects. An alternative, without a doubt, very profitable if the design is not your strong point.
10. Check your audience
Another advantage of Instagram Stories is that it allows you to analyze the number of people who have seen your posts. With this tool (located below) you will be able to see which posts perform best and give your followers what they are looking for.
If you’ve come this far, you’ll see that it’s very easy to take advantage of Instagram Stories. Remember above all to contribute originality, creativity, and that touch of spontaneity so interesting in these formats. What are you waiting to try it?
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