In the face of a global crisis, such as the one we are experiencing with the expansion of Covid-19, people and brands play a key role: that of information around the coronavirus, and in fact some of the most famous brands in the world have already decided to be part of a solution.
Living in a state of alarm and in quarantine for several weeks is not an easy challenge to face for any of us, however, citizen collaboration is essential around the in order to prevent uncontrolled spread.
The most creative marketing campaigns around the coronavirus
Some brands have started to help with their products, others with their spaces or equipment, or even informing and encouraging their followers, but they all have something in common: they have created creative marketing campaigns around the coronavirus to inspire and demonstrate that good ideas contribute to stronger aid, and some stand out among the others:
volkswagen
With a fully summer approach, Volkswagen surprised Twitter with this campaign, in which it unites beach and social distancing: an original proposal to achieve with your community… and raise awareness about the measures to combat the virus.
THE BIG TOWEL DRAW! Comment on this tweet with and get The Great Volkswagen Towel, with which you can keep a safe distance on the beach. We raffle 250 units 😀!
Legal basis:
– Volkswagen Spain (@VW_es)
Canary Islands Government
In the middle of the holiday season, the Government of the Canary Islands launched this impressive campaign of awareness of the use of maskswhich got a quick impact on .
📣 Remember that a simple family reunion can bring you 40 days in a coma or even death.
Enjoy yours respecting the security measures against , always.
📲 Enter to know the measures we must take.
– Gobcan Health (@SanidadGobCan)
Nike
While normally Nike encourages us to act, to move and to go out, now in one of the creative marketing campaigns around the coronavirus the renowned sports brand urges its audience to .
The brand achieves appeal to empathy and citizen responsibility, raising awareness of the need to think about the common good and the impact caused by each action when following health measures.
Strauss Elite
the chocolate bar Keef Keef de is an icon in Israel, and its name is based on two words that together mean “fun”, but when read separately, “Keef” means “high five”.
When the guidelines around the coronavirus were published in Israel, this creative campaign removed the first word of his name “Keef”, and left only “Kef”, that involves fun without compromising health by high five.
Free market
The great Latin American marketplace temporarily changes its classic handshake logo for a “greeting elbow to elbow” to exemplify good health habits around the coronavirus.
In addition, in his campaign he has decidedor lower commissions to sellers that offer essential products, and penalize those who make price increases in health products.
Audi
https:///15-iniciativas-solidarias-de-las-empresas-contra-la-crisis-del-coronavirus-en-espana/
The car brand decided to unite against the coronavirus with its campaign “Let’s keep our distance together.”and decided separate traditional circles from your logo to show solidarity and empathy with the social distancing so necessary today.
hyundai
Hyundai Motor America has decided to reinstate its program to support customers affected by the uncertain financial environment surrounding the coronavirus.
With this action, Hyundai allowed new owners who had lost their jobs to be deferred for up to six months and purchased or leased your vehicle between March 14 and April 30, 2020.
Additionally, for select purchases, Hyundai deferred payments for 90 days at the customer’s request.
Ikea
For its part, it launched the marketing campaign “I stay at home” in Spain, with which it manages to reach users at remind us that our house has always been our refuge, and it is still the best way to protect ourselves, and around the coronavirus, also help others.
A tribute to the place that is to welcome us when we wake up in the morning and when we say goodbye at night, a place to enjoy our downtime, our work and to spark our imagination.
Coke
The advertising agency Mercado McCann worked with Coca Cola to place a billboard in Times Square in New Yorkone of the states most affected by the coronavirus in the United States.
With this campaign the brand tells people to stay apart, as “Staying apart is the best way to stay together.”
Mercedes Benz
The Mercedes-Benz brand urges people to stay home, wash their hands and follow all measures to decrease the contagion curve, using their social networks.
To achieve this, the company uses representative images of their cars to illustrate handwashing, in addition to offering entertainment, such as illustrations to illuminate.
https://www.facebook.com/MercedesBenz/photos/a.88436836669/10158104092626670/?type=3&theater
https://www.facebook.com/MercedesBenz/posts/10158103116326670?__xts__=68.ARCI0kGEa_1v0f8_ZuIR1Wu6M-4dt-CaDV2Ol6LH_nSUOcUyn3Xwac19eoOqPK5A2sb5n4rMD2F-2QxPEfcYNEGWeaR75duO5VKkcNY7Avkfl6ohoh8zg5MeD33wWTIhkkn_286n4_pjV60IvVp0PHN4CyUARS3D2xGd2B27x1z3qg0BcfRo5QAGfjtyR6JZh4nDrrLZo82mB_pDUde9g630_–NVuQ1XBsj51mrgnSzFcIBe-HoxFHRwxBWPu6RpMmt8jmSXQ7-6c4fNLNo4_igEicQJDCVqHVJxi7q37A2XQSLMmzgp-ZmJ6IAIfQfIE84g-VJcCB_olGzTRkRExRSlPTqmER8bUiwSGFO0q2SyPXmxVVTyAfbUjZW3k8-B1ry3lCBEkDU4Cfd62Glb8qyWVU7xxKLbaTWSyWjWTSgw8KLRv2ziZY&__tn__=-R
Burger King
When Belgium announced that its fast-food restaurants would have to close until April 3, Burger King crossed out the words “From the Whooper” from its slogan and added “remains” on top of the word “home.”
Thus, the “Home of the Whooper” became “stay at home”, one of the most creative marketing campaigns around the coronavirus.
AFA
There are few events that unite a people as much as football does. The Argentine Football Association is aware of this and, after canceling all its sporting events in mid-March due to the threat of the coronavirus, has launched a emotional campaign to ask people to stay home to avoid contagion.
https://youtu.be/-p3V4RuA4m8
Ohio Department of Health
Despite the fact that practically all sectors talk to us about the importance of social distancing, there are still those who resist it. For the same reason, and with the aim of raising awareness in society, the Ohio Department of Health has created a video that shows us, in a graphic way, the consequences of not respecting the safety distance.
Ruavieja
Ruavieja launches “Paciencia”, an emotional video with interviews with people who reflect on their lives and experiences during the coronavirus quarantine.
They also wanted to send a big virtual hug to all those affected and to the families of the victims of Covid-19 with a publication on their social networks, as well as sending a responsible message so that people stay at home.
It’s time to stay home and take care of our own. Let’s show that we are a united society so that, soon, we can all hug each other stronger.
– Ruavieja stays in 🏠 (@Ruavieja)
According to Ruavieja, «They have always wanted to value the importance of caring for and maintaining ties, everything that unites us with others for our lives and our culture, and trying to contribute to a more humane society. That’s why we always tell you: we have to see each other more. But in this situation, we would never have imagined that we would have to ask you the opposite, that it is time to see each other less. It’s time to stay home and take care of our loved ones, those who are close and those who are far away, reducing this distance with calls and messages of encouragement.«.
Dove
Dove reinvents its motto ‘Real Beauty’ (real beauty) in honor of health professionals who fight in the front row against the coronavirus. The campaign shows the faces of doctors, nurses and auxiliaries marked by the tags and individual protection equipment after working hours. It is based on Dove’s ‘Real Beauty’ concept and the idea of making beauty «a source of trust, not anxiety«.
In the campaign spot, several health professionals look directly at the camera with visible marks caused by the safety equipment and masks, while the names that identify them are repeated. At the end of the spot it reads ‘Courage is beatiful’, that is, ‘courage is beautiful’. With this, the piece demonstrates the aspect that the impact of the coronavirus has on the lives of these workers. “We see your work and your courage as an act of beauty”.
Mucinex
The drug firm Mucinex developed together with the famous Israeli illustrator, Noma Bara collection of posters that explain the importance of maintaining social distance, hanging on the motto «Be a Hero. be boring» or in its translation into Spanish «Be a hero. To be boring». It is a campaign made up of different pieces that call for us to remain bored in our homes to become heroes. McCann New York Y McCann Health New York place your signature on this initiative.
Change the Ref
soap guns to fight against Covid-19 and to raise awareness in society of the importance of regulation and the sales control of weapons in the US Two in one. These are the objectives of the campaign launched by the multicultural advertising agency Soulin collaboration with the organization Change The Ref ,created by the fathers of one of the young men who died in the parkland shooting, Florida in 2018.
Together they have been producing batches of soap in the shape of a gun, with the message: «The more it disappears, the safer our lives will be«. But the intention of this slogan goes further: The more the soap disappears, the more protected you will be, you will be disinfecting And it will be disappearing gun. “It’s about making people understand gravity of what is happening. Someone who reaction to before the crisis of the coronavirus buying a gunjust think of a worse world in which death attracts death”, Alvar Sunolco-president and creative director of Alma.
World Health Organization
The World Health Organization (WHO) has launched a campaign to raise awareness about the coronavirus. Although the motto is ‘Spread out. Save lives’, that is, ‘Keep your distance. Save lives’, it seems that some do not seem clear enough. Four flags appear in the campaign, including that of Spain, with separate elements and colors.
Andalusian Government
But we also have the point of…
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