30+ Facebook Changes You (Probably) Don’t Know About Yet

The ones we have witnessed in recent times have been numerousmainly because the social network don’t want to be outdated Compared to other apps like Twitter or Instagram. Some news you already know. You probably haven’t heard of others because they are still in the process of being distributed among the users of Mark’s network. In any case, we are going to make a compilation of the most significant changes that the platform has carried out in recent years.

August 2022

Facebook forgets about live shopping and focuses on reels

After two years of testing and beta versions, Facebook decides to abandon live shopping and transfer all its efforts to promoting the operation of the reels. A strategy that moves Facebook away from the variety of content in order to follow the currents of other networks.

The social network announced that will eliminate live shopping on October 1a feature that allowed creators and brands to interactively sell their products through live broadcasts that also allowed them to connect with their viewers and gain new customers.

It should be noted that it will remain active and can be used to broadcast live events. What will no longer be possible is for creators to create product playlists or tag products in their . Equally, Instagram Live Shopping will remain available.

This reinforcement of the reels also corresponds to the strategy for return facebook to its golden age and stand up to that Zuckerberg announced in July.

July 2022

Facebook modifies its feed and its algorithm to be more like TikTok

Facebook persists in its crusade against TikTok, although it is still curious that it chooses to adapt the functions of this network to itself. Being aware that the integration of the reels in Facebook is not enough, they have so that it is more similar to that of the Chinese social network, in addition to modifying the behavior of its algorithm.

Own Mark Zuckerberg posted on your Facebook profile a . From that moment on, the main user interface of Facebook happens to contain a “Home” panewhich focuses on offering recommended content to the user, and a new “Feed” divided into five sections. The latter concentrates the following categories: «All», «Favorites», «Friends», «Groups» and «Pages».

Thanks to this new commitment to content, Facebook will allow the user to filter the content they want to view, as well as determine if they want the network itself to select content of interest in the “Start” feed.

Likewise, Zuckerberg also made reference in his statement to the importance that his social network continues to give to the publications of friends and family: “One of the most requested features of Facebook is make sure people don’t miss their friends’ posts. So today we’re launching a Feeds tab where you can see your friends’ posts, groups, pages and more separately in chronological order. The app will still open in a custom feed on the Home tab, where our discovery engine will recommend the content we think you’ll be most interested in. But the Feeds tab will give you a way to further customize and control your experience«.

The same user can have up to 5 different profiles linked to a single account

Facebook has decided to deal with one of its main problems: you can meet anyone in this social network. What was initially conceived as a point in its favor, showing the popularity of the network, is now a problem for its users. The fact that on Facebook you can find your friends, your aunt, your dentist or your teacher, has meant a certain loss of privacy and that many users are not comfortable and leave the network in favor of others.

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Faced with this problem, its response has been to announce that will allow a single user to have up to 5 different profiles. In this way, they will be able to choose which facet of themselves they show in each one, as well as who they show each profile. Thanks to this movement, Facebook trusts that users will recover part of their privacy and that, after this, increase posts and engagement.

However, for now, this new feature is only available for certain users. In this initial test, they will be able to create up to four new profiles in addition to the original they already have, and they will not be required to include their real names in these.

May 2022

Facebook withdraws its bet on podcasts

Just a year after launching its bid for digital audio content, Facebook made the decision to give up podcasts, announcing that would no longer be available on the platform from June 3.

In addition, the social network prepared to close its central audio hub, where all sound content was stored. and also decided end your Soundbites short-form audio featurewhich consisted of small audio clips lasting less than 5 minutes.

Likewise, Facebook decided failing to alert users to plans to take down podcasts, to let the content creators decide how to inform their followers of the news.

Despite this change, it is still possible to enjoy the creation of live audio rooms, a format that bears certain similarities to the one used by Clubhouse. This will continue to be available as part of the direct content Facebook Live Audio Rooms, where users can decide if they want their live streams to be video and audio or just audio.

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February 2022

Facebook adds reels to its content offer and presents new tools

Aware of the success that reels are bringing to Instagram, Facebook wasted no time and decided to . Facebook Reelsthe short, vertical-format video tool premiered in 150 countries.

In one, the company noted that: “Video now accounts for nearly half of the time people spend on Facebook and Instagram, and reels are our fastest growing content format. We have focused on making reels the best tool for creators to be discovered, connect with their audience and generate profits. On the other hand, we want people to be able to find and share relevant content in a fun and easy way.”

In addition to this novelty, Meta announced that it would develop several creation tools, as well as more places to view the reels, to help creators monetize their content. Among the tools announced, he highlighted Remixwhich allows creators record as if it were a duetbut based on other Reels already present on the platform.

Other novelties presented by Facebook Reels are the duration of the videos, which is up to 60 seconds. As well as the possibility of saving reel drafts and a video trimming tool.

In addition to this, Meta also unveiled the upcoming integration of monetization tools for reel creators. Among these we find the in-stream ads, announced for mid-March, although at the moment only creators from the United States, Canada and Mexico would have access to these. And among them are the sticker ads– Static image ads that the creator can place anywhere on their reel without interrupting the content.

Lastly, it was also announced stars on Facebook reels, which can be purchased and submitted by users while viewing the reels, as another measure to support creators.

January 2022

The social network reinforces the security of its users with Facebook Privacy Center

This new platform control center serves to grant a users more control over their data on Facebook, so that the protection of your privacy is enhanced. This is an answer that sooner or later, Zuckerberg’s social network had to give its users, due to the importance of network security and the criticism that Facebook has received throughout its history for failing this subject.

Facebook Privacy Center will be activated for all users gradually, starting with a small and select group of lucky people. In the same way, starts as a feature available for computers and it will evolve until it is implemented in mobile apps.

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Reviewing the sections of Facebook Privacy Center we find that, really, there are few news. Since several of the functions were already available on the platform, although gathered in other sections or under other concepts. On a grand scale, this is what we will find in this update:

  1. Security: aspects related to account security, activation of two-factor authentication, etc.
  2. Share: settings for who can see your posts, ways to delete old posts, etc.
  3. Data collection: information about all the data Meta collects and how all that data can be viewed.
  4. Data Usage: clarifications by Facebook on how and why the data collected by Meta is used, etc.
  5. Advertisements: information regarding how the data collected by Meta is used to display ads on Facebook, etc.

December 2021

Facebook promotes live broadcasts to position itself before Twitch

The social network announced new tools with which drive reach and discovery of creators who broadcast live within Facebook Live. In this way, it is also intended to strengthen the relationships between them and their community.

Likewise, the social network has redesigned Facebook Live both for its mobile version and for the computer version, improving its usability and adding new functions that they can’t help but remind us of others from Twitch. These are:

  • Featured Links: Allows third-party links to be embedded in live broadcasts, giving creators the opportunity to embed multiple links to sites of interest that are related to their content. «From beauty blogs and donations to causes you care about, creators can add a featured link to their live stream, and viewers can visit these links without leaving the broadcast.” explains the social network. This is a really important function, since opens the door for Facebook Live to become a useful tool for direct sales or live commerce, as you can see in this example shared by Facebook itself.
  • Polls: Facebook is testing a live poll feature that integrates with mobile devices as well, as it is currently only available on desktop.
  • Live with… : allows you to broadcast together with up to 3 creators, offering greater dynamism to live shows.
  • Direct in stories: To maximize reach and drive discovery, creators can now…
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