The 5 second quiz is a usability technique or method that helps measure and gain first impressions and user recall after viewing a website or an application.
Five seconds are enough for a good design to be able to convey the message.
What is the 5-second test and how is it done?
It is a method of providing us with information about what impression users have in the first 5 seconds of seeing a design. They are basically used to check if the message that you want to transmit is really effective.
Users view the design and then answer a series of questions. Before performing the test, users must be told to pay attention. If necessary, they can also be put in a situation by generating a scenario and context.
This type of usability test We can use it, for example, to check the design of the home page or a landing page where its main objective is to capture leads.
After the end of the test, a questionnaire with questions of this type should be launched:
- What is the web dedicated to?
- Do you remember the name of the company or the name of the product?
- What is the purpose of the page?
- What elements do you remember the page you have viewed?
- Who do you think the page is addressed to?
- Does the page transmit confidence to you?
- What impressions has the page generated for you?
These questions are important, because if a page quickly and easily communicates all of this information, it is more likely to capture the right audience. It is a key factor in designing improvements within the page that increase conversion.
Users may not be able to answer some of the questions we ask them. Even so, they will provide us with very valuable information about the , the colors, the fonts, the structure, if they have found it professional, simple, attractive, etc.
The participants in this UX research technique must be a representative sample of our target audienceTherefore, it is important to have defined our .
If users are able to answer the questions asked correctly, it will be a good sign that we are designing an effective page according to the objectives set.
The Normal Nielsen team, specifically Katie Sherwin, made a video where she explains how to do the 5-second test to get the most out of it.
Performing this type of testing helps us to be more confident about the possible results in terms of bounce rate and number of page views when uploaded to production.
The 5 second test It can be done with an already published page, with wireframes in low or high definition, animated prototypes or even with a sketch made on paper.
Results offered by the 5-second test
One of the great advantages of doing the 5 second quiz is that analyzing your results is really simple.
As a general rule, your can simplify the results into two groups of participants:
- Test participants who “got the design.”
- Test participants who “didn’t understand the design.”
If more than 80% of the participants are in the group of “understood the design”, we can conclude that the design of the page has had a successful result. If this percentage is lower, some changes may need to be made.
When the test is carried out with tools that allow it to be run remotely, it is essential to look at the comments made by the participants in the comments free text box.
Types of results offered by the 5-second test
- Qualitative analysis
- Quantitative analysis
When the test participants interact with the screen that we are showing, they offer us useful and relevant information about which components we must modify or maintain so that our page achieves the defined objectives.
The more participants run the test, the more accurate the quantitative data obtained will be.
There are tools that allow you to perform a 5-second test remotely, such as .