Hello. This is a distress message. The heads of Marketing4eCommerce have me kidnapped and they whip me to write posts about trends for 2018. now it’s my turn to write this one from trends in eCommerce for 2018, and then they threaten to make me write one on trends for hipsters, another on vintage barbershops that are faker than a 25 euro bill, and another wishing me a Merry Christmas!!! (aghhh).
They do this while laughing hysterically and acting weird. They walk like short steps, hum unintelligible things and say I don’t know what about a Bonanza horse, while they yell at me that I’m a coward, a sesuarl torpedo and that if I don’t get on the subject they’re going to put the mouse in my diode. Help. Somebody call the Meneterics.
https://www.youtube.com/watch?v=bk5uIOvfD3A]
Talk about trends in eCommerce for 2018 without limiting yourself to what is already happening in 2017 but with a bow it is more complicated than it seems. But let’s get to it.
Trends in eCommerce for 2018
1. Virtual assistants will have more to say. comes the voice shopping.
Probably in 2018 we will see the reality of our mobiles and PCs something that It’s been in testing for a long time. and they will start propose to buy things first, and later (probably not in 2018) will be able to execute the purchase or make a reservation at a restaurant, order a taxi… for themselves. This is a technological challenge for eCommerce apps, which will have to integrate with these assistants, but the technology is already available.
On the other hand, Amazon has to do something with Alexa, and the natural step is to integrate it into your website and your app to allow us to search, choose and buy through voice. Google will not be far behind, and we will probably see new features in the google map navigatoralso related to the possibility of reserving a table at a nearby restaurant or ordering a taxi just by voice.
2. The automatic purchase of essential supplies will definitely land
Another of the most outstanding trends in eCommerce for 2018 is the possibility of automatically buy everyday products, especially in online supermarkets. We can have a basic weekly or monthly shopping basket with the products we use regularly, and that purchase will execute itself on a predetermined day and time and it will arrive at our house without having to bother to place an order.
3. More flexibility in deliveries
for many eCommerce users. Ok, they bring it to my house, but I’m never home during working hours, and if I have to go pick it up at a collection point, much of the advantage of home delivery is lost. In addition to deliveries in one day and the extension of collection points or the, Amazon has already introduced, a smart key for delivery people to enter the house when you are not there.
For their part, logistics operators will begin to agree on deliveries at specific times (many already offer a time range) and delivery will be extended on weekends and holidays if the customer so requests. The important thing is to offer the client multitude of options so that you can choose the one that suits you best. And the greats are in it.
4. Smart stores will stick their paws out
The integration of physical stores with online stores is unstoppable, and the implementation of will be one of the most obvious trends in eCommerce for 2018, mainly in the big chains.
From the ones in which you see how your clothes fit without having to try them on (you try them on at home and return them if you don’t like them later) to the customer recognition when you walk into the store if you have a certain app installed, or even fingerprint or facial recognition, stores are going to want to know (if you let them, if they don’t run into privacy laws) who’s physically in them in order to offer them personalized offers.
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5. Now yes, online supermarkets wake up from their lethargy
he got into it. At the moment he has updated his website (it was about time) and is preparing for. Despite Juan Roig He has always said that he did not like eCommerce and that it was not profitable, has ended up getting off the donkey.
And if the leader takes it seriously, the others will not be far behind. We hope that in 2018 Mercadona will present its new online supermarket, that promises to be a catalyst for the sector. Meanwhile, Amazon, silently, is putting more and more references in its own supermarket, but it lacks a white markas you already have in .
Will 2018 be the year of the Amazon white label? We will see, but the competition looks interesting and it is clearly a trend in eCommerce for 2018 that we must follow very closely.
6. Orders and customer service by Whatsapp
The landing of in 2018 will bring a new way of relating to online stores. We will see how WhatsApp It is integrated into many applications as a channel for customer service and order reception. Customers want more and better communication with online stores (communication is essential to build trust) and WhatsApp for Business is a perfect tool for this.
7. Price comparators for everything
Although in sectors such as insurance, travel or some electronic products, they have been a reality for years, in 2018 we will see how they extend their functions to ever-wider product ranges. We like to compare prices, but it’s an arduous task if you have to do it by hand. The greats of the sector such as Tracker they are already at it, and we will see how it consolidates as one of the trends in eCommerce for 2018.
And much more
There are more things, of course, but we have been talking about them for some time and they cannot be considered new: omnichannel, mobile-first and a long etcetera, which will consolidate their presence in 2018.
Be that as it may, my sympathetic masters and most kind editors whom I deeply love (help) to the last fiber of my being (Send me a rescue helicopter) kindly allow me to end this post and return to my comfortable office dungeon where a server goes to continue (help please) with your exciting and wonderful tasks.
See you soon (if I survive).
Want to know more about what next year will be like? Check our articles:
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