Very recently, we announced from M4C the result? All a success in ! Today referring to this article, we are going to assess in detail and depth, one of those comic shops that sneaked into the famous top. Surely you guess it. Exact! Akira comics.
Akira Comics: best comic book store in the world
Before we delve deeper into analyzing the eCommerce of this store, we are going to highlight several points that should be mentioned in this review. As is well reflected in the headline, Akira comics is not the best comic book store in Spain or in the world because we say so, since it literally is.
And it is that Akira Comics received the ‘Eisner Spirit of Comics’ award for the best comic book store in the world in 2012 becoming the first and, to date, the only Spanish bookstore to win this award. The award was received at San Diego Comic-Con. This is the highest recognition in the sector, which rewards the store’s work in creating a community and extending the image of the world of comics. Among its activities we find a strong social commitment, storytelling, cafeteria and much more.
Another of the great attractions, in this case of the physical store, is its recognized comic book museum. This same month of November, quite a few novelties have arrived, among which is an original page of Jack kirby, the “father” of Marvel comics, which corresponds to the “Eternal” series, published in the 70s. If you are a fan of the genre and you are going to come to Madrid, you cannot miss it. Admission is free, but you will have to make a reservation on the website or on the customer service telephone numbers.
Akira Comics and its path towards omnichannel
When we talk about many, they refer to the same thing: that customer is at the center of all channels or points of sale, and brands must reach them through all of them and must make the experience maximum in each of them. they. Well, after this roll, We have to say that Akira Comics is managing its transformation towards omnichannel very well. Why?
We all already know how fantastic its physical store is, but here we will talk about how good its online store is, its app, its activity in RRSS…etc. for those who want to enjoy video content about the world of comics. In other words, it has been able to transmit its values through all the channels in which it is present. Respect, it is a perfect channel if we want to have all our favorite titles at hand! In fact, it was one of the first stores in the sector to opt for incorporating a downloadable app.
Goku, Doráemon, Mortadelo and Filemón… The best characters for a fantastic design
Focusing on your website, of course, the first thing that catches our attention is your design. It is a quite striking design in terms of colors and well-known characters from the world of anime, such as the famous cosmic cat, Doraemon. In that sense, it does well although perhaps it is recommended that there is not so much explosion and mixture of colors because sometimes, it can confuse the user who does not perceive the corporate color (in this case red and white), or perceives it but does not retain it in his mind so which in the end is harming its positioning.
Leaving the design aside, we come to the Categories! How could it be otherwise, Akira has multitude of copies available in its online store, and all of them are perfectly collected in generic categories that are perfectly visible in the menu.
What happen? Normally, when the user slides his cursor to one of the categories, it is displayed to facilitate the search for the specific product or subcategory that the user wants to find but in this case Akira Comics does not. Still, it is a small flaw that is hardly noticeable.
Another of the things that Akira does well on his website is highlight what’s new at the very beginning. Since, as we well know, comic book lovers, it is what we always want to buy, the novelties of our favorite classics! On the other hand, the typical promotions, offers or discounts on some of the titles that have been on the market for longer or are no longer a novelty are not missing either. This is always a hook that always works in eCommerce! Another essential element is that Akira Comics They guarantee that what they sell is in stock. In this way, you can go with a fixed shot to find something that you have been looking for a long time.
Prices, Shipping costs and Delivery times
The prices of the different comics and items that we can find in this store vary quite a bit depending on whether they are novelties, great classics or exclusive products, but They are generally quite affordable products. So for example, we find many of these for just €7.60. In addition, as we have said before, in many other products, the previous and current prices stand out, making a comparison that in some cases is quite striking. Another issue is that they offer a 5% discount for those who buy for Web. you can pay with PayPal or with credit cardwhich gives you flexibility.
On the other hand, Akira Comics works with the agency Tipsa for the shipment of its products both on the peninsula and internationally, (in the second case also in collaboration with DHL or TNT Express). Tipsa is the agency that Akira recommends from its own website, offering an average delivery time between 14 and 24 hours after the departure of the order from our bookstore for peninsular deliveries.
Therefore, the shipping costs are borne by the buyer, although these are not very high (3.95 euros), so let’s fill our cart to the brim with comics! Also, From 50 euros, shipments are free.
Regarding delivery times, Akira differentiates between:
- Delivery times for orders from Madrid Municipality: All orders from Madrid (municipality) will be delivered within 24 hours of leaving their facilities.
- Delivery times for orders from Madrid Community, Peninsula and Portugal: Orders received before 12:00 noon (working days) will leave the bookstore in the afternoon of the same day of receipt of the order and will be delivered between 14 and 24 hours later.
- Delivery times for orders from the Balearic and Canary Islands: It will be delivered in the case of the Balearic Islands after 5 days of transit and in the case of the Canary Islands after 7-10 days of transit. In this sense, it is possible to work on reducing said delivery period.
Akira Comics and its excellent social dimension
To finish the review of this online store, we could not forget to see what activity this brand has in our beloved social networks. Can we follow her on ? Of course! But not only on Facebook, but we can be aware of the latest news and promotions from Twitter, Instagram, Pinterest or Google Plus.
In addition, the social dimension of Akira does not stop there but also has a where they have all the experience and news of your favorite store. Although yes, the last publication is from more than four months ago, so it is clear that right now they are a bit busy in continuing to be the best comic book store in our country.
In conclusion, this is a great store for comic book lovers: a store to enjoy both physically with its attractive museum and through its website with its attractive content and colours. If you like the genre, you can not stop visiting it.
Shall we start reading?
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