The Chinese eCommerce giant wants Spanish SMEs reach consumers around the world, and for this it has presented its new platform Business.
Aliexpress Business is Alibaba’s new platform for Spanish SMEs
In Aliexpress Business both companies and freelancers they will be able to sell their products to the 190 countries in which the marketplace has a presencealthough initially those who join the platform will have access to the entire euro zone and Russia.
“Our vocation is help companies succeed both inside and outside of Spainand for this we provide them with a whole battery of tools and services for their digitization and globalization”affirmed the general director of Aliexpress in Spain and Portugal,
It is not difficult to imagine the reason why Aliexpress Business starts operations in Spain, the country that also gave birth to the first in the region. Spain is the third most important market for the Chinese giant, only behind Russia and the United States. Aliexpress has more than 10 million users in our country, and now, thousands of Spanish companies will be able to internationalize their businesses without any commitment through Aliexpress Business.
Low sales commissions and automatic translation tools
assured that “There are also no registration or cancellation fees, and we have the most competitive commissions in the market, between 5% and 8% on the sale price, depending on the product category. We want to eliminate entry barriers for companies”while the directive affirmed that the companies will have the absolute freedom to choose the logistics provider they want, however, the company has an agreement that those who want to send international shipments can adhere to.
In addition, Aliexpress business will also provide Spanish SMEs with training tutorials, an ecosystem of partners, and they will have at their disposal the payment platform which handles multi-currency transactions, with which customers around the world can make purchases in local currency, as well as sales and marketing analytics tools.
By integrating your store on Aliexpress Business, you will have automatic translation tools in 18 languages, both when entering information for the catalog and for the chat, with which they will be able to provide direct attention to customers around the world without language problems.
More competition against Amazon
With these tools, Aliexpress Business presents itself as direct competition against , the retail giant, however, , director of Aliexpress assured that there are differences between both marketplaces, since Aliexpress does not buy products and does not compete against its sellers.
“We are an intermediary between companies, brands and end customers. The brands that are on our platform control their prices, their catalogs and their promotions”assured Pascual, with what they promise that the objective will be “value the variety and quality of the Spanish product, both in the local and global markets”.
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