Google has decided to undertake a huge restructuring: from now it will be « Inc. »: that is, from now on there will be a new corporate name and a new holding company for Google.
What does the “switch” from Google to Alphabet mean?
The CEO of Alphabet will be the CEO and co-founder of Google, Larry Page. Within the Google blog (titled “G is for Google” / “G is for Google”) he explains in broad strokes Alphabet:
«What is Alphabet? It is more than anything a company collection. Of course, the largest is Google. This new Google is somewhat slimmed down, with companies that are quite a ways from our main internet products being contained by Alphabet«.
On the other hand, another of the co-founders of Google, Sergey Briinwill be the President from Alphabet, along with Eric Schmidt who will be part of the board.
Part of this change is having a “mother company» that can set the course for the group of companies that comprise Alphabet, always respecting their independence and brands, thus avoiding great expectations and subsequent falls of projects as they have been at the time or Google Glass.
Collaterally, this will allow Google to focus again on itself as a product, as well as for other projects to focus more independently and not so much in the shadow of the world’s dominant search engine.
Currently, if you browse the Alphabet website, , where some of his thoughts that give strength to the idea of this change are highlighted.
For example, the fact of “believing for a long time that companies tend to sit in their comfort zone doing the same thing, only making some substantial changes; more however, in the technology industry you must never sit back and stay relevant to generate the next great idea».
Similarly, at the end of the statement, Larry highlights everything that excites him and the new team:
- Carry out more ambitious projects
- Focus on the long-term vision
- Empower entrepreneurs to grow new businesses
- Invest in scale of the opportunities and resources that appear along the way
- Improve the transparency and flow of what is being done
- Make Google much better, with a better approach
- And hopefully improve people’s lives
Neither Google nor Alphabet owns Alphabet.com:
Interestingly, although Google is now part of Alphabet, neither brand or company owns www.alphabet.com (the site is , referring to the same «alphabet»). This domain is owned by the automotive company BMW for its own “Alphabet”, a business mobility solution with a focus on fleet management and financing. It was founded in 1997, so it is unlikely that the company will easily release this domain and brand.
What do you think about this news? Without a doubt, a before and after is marked in the Internet, due to the specific weight that this company has.
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