Manufacturers and distributors who sell on Amazon often find themselves in need of register your brand and get more control over it. In this way, not only can they control who uses their EANs, but they can count on other advantages such as rich contentthe possibility of create a store within amazon either advertise brand. If you want to know what Amazon brand registration is, how to do it and what its advantages are… keep reading!
What is Amazon Brand Registry?
In the Amazon marketplace, practically any person or company can sell products in a simple way, which means that sometimes we we find counterfeits or products that are “illegal”. Despite the fact that Amazon has quite strict policies regarding this problem, the truth is that we continue to see it with products that come from the United States or from Asian markets and that often damage the real product.
That’s why, Registering your brand on Amazon will help you keep an eye on possible counterfeits or unfair competitors through a very easy-to-use interface.. To do this, systems such as ‘Project 0’ have been created by which we can automatically fire a vendor who is selling our product, bearing in mind that we are talking about illegal sales. Obviously, this doesn’t make much sense if the person selling your product is an authorized dealer. On the other hand, it also allows access to content that considerably improves conversions, such as rich content. Selling on Amazon and registering your brand has great benefitsand it is a fairly intuitive process that will not take you much time.
How to register my brand on Amazon
If you have an officially registered trademark, and you have all the documents in order, registering your brand on Amazon will be a piece of cake.
Amazon Brand Registry
To start with the trademark registration you can access through . Next, if you already have an account created, you will have to log in with it and choose the original marketplace (in this case, Spain).
A control panel will appear, where you must select ‘Register a new trademark’ under the “Your trademarks” section. When you give it, a form will appear with data on the eligibility of the brand, the intellectual property and the characteristics of the brand.
If this is the first time you enter the Brand Registry, you may have provide information for account creationas shown below.
Once you have completed all these fields and have created the account, you will be able to register your brand with the rest of the data that we have mentioned. It is a simple and intuitive procedure if we have all the documents in order and at hand. Still, you may have some questions.
Things to consider when registering a brand on Amazon
✔️ In the field of brand eligibility:
- We must check the “Yes” box to the question of whether your products and packaging have a permanently affixed logo and brand name. If you check the “no” box, it will not let us continue with the process. If you do not meet this requirement, try to introduce it in your next shipments, although it is not usually a problem.
- The brand name it will be the one that appears in your products and in the listings, so it is advisable to write it as you have registered it, differentiating between uppercase and lowercase letters, accents or symbols.
✔️ In the section of intellectual property:
- Keep in mind that your brand must already be registered in the corresponding patent and trademark office. Otherwise, you will not be able to register it with Amazon.
- If the brand is going to be registered with the logo, it has to have a name. It is not possible to register a logo without a name, and it will be verified in the image to be entered below.
✔️ In the features section:
- You must select all the categories of the products that you have uploaded or that you are going to upload.
- Yes you don’t have a websiteor is under construction, we recommend that you indicate it in the corresponding section so that it is taken into account when approving the registration of your brand.
- If your products do not have an EAN, UPC, ISBN or GTIN code you will need to submit an exemption request. Keep in mind that this procedure must be prior to trademark registration.
- If your objective or your commercial action is to buy products from China to sell them on the Amazon marketplace, we recommend that you signs in the manufacturing and distribution section. In this way, you will be able to expel those sellers who want to compete with you, since you will have registered it as the manufacturer. He also points out that you do not sell to distributors and that you do not offer licenses to third parties to ensure that you can perform the above actions.
Once this is done, all you have to do is wait about 72 hours for your brand to be approved and you can access all the advantages that this entails.
Advantages of Amazon Brand Registry
Registering your brand on Amazon is a very simple process and that can bring you great benefitshelping you to improve your listings, to control counterfeits and in general to have a greater and better presence as a brand. In addition, it will allow you to have more advantages over other companies that, even selling on FBA, do not have the registered trademark.
Rich content or A+ content
If you register your brand on Amazon you will be able to have access to enriched content, which although for now it does not serve to do SEO on Amazon, it does will give a much more professional look to your listing. You will see rich content in the listings of well-known brands, but also in smaller ones. Thanks to this, you can improve the description of your product with your logo, images of your products, advantages of your purchase or products of the same line. In general it is very useful for improve conversion and have much more visibility.
It may seem like something that, a priori, does not have much relevance. Nevertheless, The more complete your listing is, the easier it will be to convince your customers that it is a good quality product.. After all, it is a visual content, which together with the photos will do all the work for the user, while the SEO positions your product in the rankings for the Amazon algorithm.
Creation of a Store
A Store on Amazon is something like a website within the marketplace where you can categorize all the products in your store. In this way, when entering one of your products and the seller they will be able to see all your listings in a kind of web page or ecommerce. This is an advantage because, like rich content, it gives a feeling of higher quality and professionalismY helps both conversion and brand visibility.
Creating a store on Amazon does not require graphic knowledge nor do you need to code. You will only need to choose the template that best suits the type of brand, the photos and the products ordered according to your preferences, sales or any other issue.
Brand advertising or Sponsored Brand
Having a registered trademark on Amazon will also give you the ability to make brand advertisingwhich although it appears in the announcement panel for all sellers, can only be accessed by those who have this condition.
The question is: is brand advertising useful? It may seem at first glance that this type of advertisement requires a high advertising cost, but the truth is that can help you considerably to give your listing a good boost. In the end you will be bidding for specific categories. This will allow you to appear at the top and make yourself known as a brand. If this redirects to a high quality and visually appealing store or shop, you will be increasing your conversion rate with total security.
Amazon Project Zero
Another advantage of registering your brand on Amazon is that you have the support of the marketplace to reduce the number of counterfeits. Therefore, it is made up of automated protection, which continuously inspects the stores and eliminates those products that it considers to be counterfeits. Therefore, we will avoid having to control these types of issues.
All this is possible thanks to the serialization of products, which prevents their identification before they reach the end user. In any case, this advantage is only available for those stores that have certain requirements– Have a brand registered in the Amazon Brand Registry, be the rights holder of the brand, have an Amazon account with access to the Brand Registry, and have submitted notices of alleged infringement with an acceptance rate of at least 90% in the last six months.
Therefore, if you have just recently registered your trademark, you may not be able to access it. Nevertheless, if you start to see that there are products of your brand that are being counterfeited, you can start reporting the violations. It is usually a very practical advantage for very large brands that receive these types of violations continuously, but if we usually have problems with counterfeits and report them for 6 months, we will be able to access this Project Zero.
If you want to sell or you already sell on Amazon but you do not have the expected results, it is best to trust a team of professionals who get improve your listings and position your products to generate more sales. Contact us without obligation to learn more about selling on Amazon. We will wait for you!
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