Amazon plans to boost sales of Amazon Basics, its line of white-label products

Do you choose to buy white brands? There is a line of Amazon products called Amazon Basicswhich operates under this business line and is expanding within the US, .

Affordable prices and acceptable quality

It is a line of products Currently only available in the US (of course, if the concept works, it can be scaled internationally) and has electronic items, tablets or chargers, as well as clothing at very affordable prices.

In the Amazon Basics food line we could find different types of nuts, coffee and spices, as well as a wide range of baby food items.

It is handled, from the outset, that each division of Amazon Basics products will have its own nomenclature or “daughter brand”; At the moment, 3 are mentioned: Happy Belly (tea and oil), Wickedly Prime (chips and snacks) and mama bear (articles for children).

However, although they are private label, these products will only be for sale exclusively to customers Prime.

To drive purchase and increase the number of Amazon Basics subscribers, Amazon offers some ‘incentives’ in returnsuch as free access to Kindle books -some- or cloud storage, among others.

at the market levelAmazon Basics is a strategy for Amazon to offer white-label products that improve the company’s position when negotiating with customers and suppliers, forcing them to be more competitive.

Will we see Amazon Basics in Spain?

As we told you, it is not yet certain that Amazon Basics will scale outside the US, but if it does, it will be able to boost Amazon’s online supermarket project in Spain, which was not really very successful after being announced with great fanfare.

Of course, there is no disregarding your effort. In a market where it is not exactly the leader, the giant Amazon announced the opening of its food and cleaning store in Spain, seeking to enter a market governed by different online supermarket chains.

In this war, the Amazon supermarket has faced proposals such as those of , or , which dominate the distribution of food and cleaning in Spain, and others typical of the online environment such as that which has been gaining relevance rapidly in recent months.

Tell usIf we had Amazon Basics here in Spain, would you make purchases from that line?

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