Amazon Prime Day 2020 will be October 13 and 14 – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Against all odds, Amazon Prime Day 2020 will be celebrated. After multiple problems that the retail giant has had in relation to its shipments, the stock of its department stores around the world and the controversy surrounding the working conditions of its employees, this day of discounts for Amazon Prime members It will be held on October 13 and 14.

Better late than never: Amazon Prime Day 2020 will take place in October

confirms that Amazon Prime Day 2020 will take place on October 13 and 14, and ensures that the company will make the official announcement on September 27.

This email alerts Amazon warehouse workers that no new vacation requests will be accepted between October 13 and October 20, suggesting that the company will need all of its available workforce for Amazon Prime Day 2020.

Despite this discovery, a spokesperson assured the outlet that the company has not yet announced any official date for Prime Day: “Stay tuned for more details on Prime Day” the spokesperson assured in his email, adding that Amazon Prime customers they can ask their customers to keep them updated on this day of discounts.

One more indication that Amazon Prime Day will be held on October 13 and 14 was a release by the personal care products company Braun, which announced that its “Prime Day deals” would launch in mid-October, however, the poster disappeared shortly after.

Of course, everything points to the great marketplace is trying to contain any leaks about holding Prime Day this year, probably because it has had to be postponed several times due to the pandemic.

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The coronavirus crisis has impacted the retail giant

This great Amazon discount event started in 2015, and since then became a date expected by its most loyal consumers, who pay their membership to obtain certain benefits of the great marketplace, among which are fast and free shipping.

During Prime Day, Amazon, in addition to offering its Prime consumers exclusive discounts, also manages to secure new members, in addition to take advantage of this celebration to launch and promote your own products and services, as they are with your personal assistant Alexa.

At the sales level, Prime Day has represented a constant increase in sales for both external sellers and for the company itself. In fact, in 2019, Prime Day was celebrated for 48 consecutive hours, being “the largest sales event in the history of Amazon”, since the company .

The best-selling Amazon devices in the world were and But aside from these items… electronics, beauty, fashion, groceries, toys, furniture, diapers… everything has been likely to succeed on Prime Day 2019. For example, in Spain, three of the best sellers were:

Nevertheless, in 2020 history must change.

In recent months, brands and sellers had prepared for Amazon to delay Prime Day 2020: It had reported in April that Amazon would postpone the discount event until at least August, later, it suggested that this event would be delayed until September, and finally it seems that october will be the month to see this day of discounts arrive for its Prime members.

Be that as it may and whatever the date, it is very likely that Amazon wants to avoid at all costs that Prime Day and sales overlap.

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According to Amazon’s third-party sellers, Black Friday deals are expected to start appearing on Amazon around October 26 and last for several weeks, so The retail giant has no time to lose before suffering more losses from the Prime Day delay this year.

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Image: PrimeDay

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