Amazon Prime raises its price by 80% in Spain: from €19.95 to €36/year

It shouldn’t surprise anyone. He has been launching weather balloons about it for nearly 12 months. And he has applied fear strategy: He threatened to triple the price so that when he “only” almost doubles it… it even seems little. And no wonder. Amazon Prime raises its price by 80%. It cost in Spain €19.95. This is the price list of other surrounding countries:

• England: €89.21 /year. Includes Prime Music and monthly Kindle book rental.
• Germany: €69/year. Includes Prime Music and rental of a monthly Kindle book.
• : €49/year. Includes monthly Kindle book rental.
• Italy: €19.99/year.

Why Amazon Prime was so cheap in Spain

Those who want to whip themselves say that for our fame/culture of not paying Or pay the minimum. The reality is rather closer to the fact that due to the socioeconomic profile they considered it that way (just like in Italy, which by the way should put their beards to soak). That is, because they believed that it was what we could afford. And above all, because Spain was (and still is) the testing ground (from , the alter ego of Amazon in China) in Europe and Amazon did not want to leave it much room to compete.

From this August 31, 2018, those who sign up for Amazon Prime in Spain will already pay €36 per year. What courtesythose who are in their trial period right now or with Amazon Prime already active will pay 19.95e when renewing… until October 2nd. From there: everyone at €36/year.

Amazon started in Spain with its Premium service in 2011, at a price of €14.95/year. The price rose in 2015 to €19.95 and it is true that since then the number of Amazon prime products and services has grown tremendously, with entertainment offers such as Prime Video, Prime Music or Prime Reading, all available at no extra cost with the subscription.

What else does Amazon Prime include?

For a price of €19.95/year you could currently enjoy the following:

• Free and fast shipping of ‘Prime’ products. In almost every product you buy, there is always one that enjoys the benefits of Prime, including products from the Amazon Basics line
• Being able to buy in advance on sales days.
• Reservation and shipping of new releases.
• Enjoy the Amazon Prime Video channel, an Amazon channel where you can watch everything from self-produced series to classic series and a good catalog of movies. With this channel, it intends to compete with Netflix or HBO, among others.
• Enjoy of TwitchPrime: Something like the YouTube of video games and esports.
• Enjoy Prime Photos: 5 Gb for file storage, but unlimited storage for our photos.

How was your weather balloon a year ago?

By October 2017, prices would rise either for Christmas or in the first quarter of 2018. The options that were considered were:

1. Us will double the price to €40 including perhaps a free monthly rental of the Kindle book as in the case of France?
2. Us will triple the price to €60 being able to include the Prime Music service (platform with which it competes) and the rental of books, as in the case of Germany and ?
3. dowill give us a choice what option do we want?

It was speculated that the new price would apply to new customers, while it would allow subscribers up to a year (in the end it will only be one month) to adapt to these new rates.

Image:

Stay informed of the most relevant news on our news channel