Arengu He has been developing an ambitious application for just over a year that seeks to revolutionize the way in which they are captured on web pages around the world. But… how do you intend to achieve it?
Arengu: online forms as a strategic weapon
The bet of this, created by entrepreneurs Jacobo Vidal, Sergio Regueira and Pablo Castrogoes through simplify the process of registering users in the forms, in addition to enriching the data of the users who have registered.
Your system allows create and manage online forms using any desktop computer or even from mobile devices. Once created, forms can be embedded in web pages or third-party applications such as Mailchimp, Slack, Telegram or Google Docs, to collect data in real time.
With Arengu you can capture data from a greater number of potential customers, enrich your data, as well as automate workflows through its smart forms, that also eliminate problems associated with forms, allow easy integration, and fraud and spam detection in accordance with the new data protection regulations.
Its SaaS solution is primarily aimed at European market and the United States.
VIKO Group announces its investment in Arengu
Group your bet on Arengu. The interest of the VIKO group in Arengu arises look for a reinforcement in its generation technology and dynamic management of landing pages (Moose), in order to take advantage of the synergies generated between both technologies.
The founders of ArenguJacobo Vidal, Sergio Regueira and Pablo Castrohave a background in the digital marketing agency as well as in , a consulting firm specializing in mobile application development that was recently acquired by Accenture.
The union with Moose will increase the potential of landing pages
With this investment, the VIKO Group seeks to continue reinforcing the growth of , the tool dedicated to the massive editing and management of landing pages to generate new leads for databases. Thus, Moose will incorporate Arengu’s form technology into its landing pages, to which the in order to improve conversion rates.
This new project will include Nil Dorado, Razon Miah and Iván Enriquez of the Moose team in order to accelerate both product development and sales.
Jacob Vidal, product manager and CEO of Arengu assured “We are very excited to be part of the VIKO group, personally, I feel at home after my time working with great professionals and, for Arengu, it is a strategic alliance that gives us strong expertise in the digital sector and resources to accelerate the growth of the company, I am also lucky to be able to count on a great team to be able to carry out this project and quickly position ourselves as a benchmark solution for capturing and enriching leads in the market”.
Secondly, Ruben Ferreiropresident of the VIKO group, commented that “We think there is a great opportunity in the market of capturing leads, to streamline the process, from the creation and management of form data to the possibility of enrich the information with public datasets. For us it is a great pride to be able to invest in a company in which we have such affinity both personally and in the market”.
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