The world of digital marketing and marketing has so many different terms and tools, that sometimes it can take a bit to get to grips with them all. Some may have more relevance than others to boost the growth and impact of the pages, as is the case with backlinks.
These are an essential part of SEO strategies and they are a recurring theme for those who are familiar with the medium, as well as for those who are just starting out. Therefore, based on this importance, we wanted to take this post to delve a little into what these are backlinks either backlinksand what are they for in the digital field.
What is a backlink
As its name indicates, backlinks or retro-links are all those links present on an external website, which end up directing you to your own page. That is, they are those links that when clicking on them send the user to your website, from third-party sites.
You should not confuse them with internal links, which are those between two pages within the same website.
Types of Backlinks
These types of links can be of different types: UGC links, Sponsored links, links dofollow either links nofollow. Here it is necessary to take special care, because a bad identification of the links.
- If it’s about dofollow links, these refer to the links that transfer authority to the website to which they are redirecting. When we speak of authority we refer to level trustworthy either page Rank with which the different sites have, which is also one of the means of evaluation taken by Google when positioning results. In this way, these links offer a kind of vote of confidence from the page where they are to your website.
- On the other hand, nofollow links are the opposite, as they do not provide any authority from the page they are redirecting to. Making its impact on the positioning much less, or even null. These links are identified with the attribute rel=“nofollow”.
- Next we have the UCG links, which refer to user generated content and we usually see them in forums or comment boxes. This type of link is identified under the attribute of rel=“ugc”.
- Finally we have the sponsored or sponsor links, which are identified with the attribute of rel=“sponsored”. In particular, these links are associated with collaborative or paid content, which implies that the content published where the link is located is the product of a pre-established agreement. For example, when a website buys content from magazines or blogs, the links within these must be identified in this way, or it would violate Google’s guidelines.
What is the importance of this type of links
We have already seen what backlinks consist of and the types that we could find. Now, these tools make up one of the fundamental aspects of SEO strategies. So much so that the tech giant, Googlestated at the time that together with the quality of the content it was one of the most important points to take into account for its positioning process in the search results.
In this way it is essential, both for new web pages and for old ones, to have a solid base of backlinks in their process of link building. Since in this way it is possible boost not only the reach of the site when climbing in the positioning, if not also, make yourself known and gain trust of the user community, by appearing on other pages to which they are regulars.
For example, thanks to being linked on third-party pages, you would increase the chances that search engines will find you, that is, search engines (such as Google) see backlinks as votes of confidence, and the more votes your website has, the more chances are that it will rank better.
How to get backlinks for your SEO strategy
It is very important to incorporate backlinks into positioning strategies, as long as these are of quality and comply with the necessary regulations.
The reality is that there are many different tactics and ways to do this, but some have a much higher success rate and help you get better quality links than others. We summarize three ways to get more backlinks: create them, earn them or build them.
To create them, for example, you can ask your suppliers to link your website or online store within their “where to buy” directory. Although you could also do it manually by leaving comments on blogs and responding to forum threads.
If you want to gain links to your website, you must create interesting and useful content on your website and in your websites that people should want to link to. In a nutshell, earned backlinks are organic.
And to build the links, there are different avenues, like paying for sponsored content or serving as a guest writer. It can also be through the creation of press releases, conducting interviews, participatory podcasts, among other things.
As a general rule, the easier it is to get a link, the less valuable it is.
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