The automation is essential to establish direct relationships with your customers, reduce the cost of attracting customers and increase recurrence and retention. Therefore, a good eCommerce marketing strategy should not overlook the possibilities of .
What are its advantages? Multiple. Here we detail some of the things you can do with this technology:
- yessegment your target audience according to your preferences.
- Establish direct relationships with your customers, personalizing your experience, guiding each of your behaviors and obtaining greater loyalty.
- Increase the conversion rate and the average ticket.
- RReduce the cost of capturing leads.
- Create up-selling scenarios, and increase recurrence.
The pandemic brought about a behavioral change in online consumers, who need immediate responses from eCommerces. That’s why today it is very important that the digital marketing strategy is automated to optimize the ROI (Return On Investment) of your business.
take care of shipments to generate loyalty, take surveys regularly to learn about the user experience, perform cross-selling campaigns to generate buybacks and analyzing user behavior are actions that should already be part of your business routine.
From We make two lists of tools: the first highlights what we consider to be the best alternatives on the market that will allow you to do everything mentioned above and more. The second lists other alternatives that may also interest you and be functional to the needs of your eCommerce. As we have already said, each case is particular and it all depends on what you are looking for.
Both listings are in alphabetical order. Remember that if you want to comment on a tool that you don’t see in the article and you think should be included, we will take it into account for future updates 😉.
The best marketing automation tools for eCommerce:
Other marketing automation tools that may interest you:
It is a relational platform that focuses on management of contact lists and sending of newsletters.
It has a mobile app and many functionalities, among which the creation of automated workflows in a simple way through a Drag&Drop system and the management of mailing lists and segmented shipments. also can integrate with third-party applications such as WordPress, Shopify, Zapier or Salesforce, among others.
Currently helping more than 145,000 companies in more than 170 countries to connect with your customers. It has 4 subscription plans that vary in price and services depending on the number of contacts and type of business (B2B, B2C or e-commerce).
Autopilot is a marketing automation tool that offers customers a very visual experienceand includes a , messaging and automation platform.
The editor is clean and easy to understand, which allows you to automate the entire customer journey in a very visual way without the need for programming knowledge. It has a drag and drop tool that includes text elements, images, stickers and emojis. You can create your campaigns from scratch or resort to predesigned templates.
Have a free plan and three options of US$29, US$99 and US$299 per month.
Created in 2018, Connectif is a marketing automation tool and Customer Data Platform (CDP) specialized in eCommerce. Help stores increase your sales with personalization in different channels such as email, web, recommendations, push notifications and A/B/X testing, in real time and with the help of AI.
With a simple and fast integration, generates immediate results and more autonomy for marketing departments, enabling omnichannel and contextual interaction with the customer. In addition, it has a Native API that integrates with eCommerce in minutes, automatically synchronizing all user, navigation and sale data, for an advanced that ensures that each action is relevant and effective.
Have more than 600 clients in Spain, EU and Latamincluding large eCommerce companies such as MiFarma, Planeta Huerto.
Daas Suite is the marketing automation platform to help your customers. With this tool you can improve the performance of your marketing, from lead acquisition and sales, to loyalty.
It allows you to analyze the customer journey and define your buyer personas, based on real data taken from your customers. Also, you can identify the status of your users and maintain automated tracking, knowing at all times who the most active users are.
With this tool you can:
- Create dynamic landing pages.
- Generate user acquisition forms.
- Segment your visitors automatically.
- Design omnical and automated campaigns.
- Know the status and interests of your database.
- Create personal experiences in your eCommerce.
- Perform to optimize your campaigns.
- Send personalized emails automatically, SMS and PUSH notifications.
- Use drip marketing in your campaigns.
- Create a Dashboard with your more relevant.
It is a platform of Portuguese origin with a presence in the Spanish market, which has accelerated its model to the point of positioning itself as an alternative solution for eCommerce. Stands out for managing voice campaigns, being able to program automated calls to your contacts.
It allows import, delete and add contactscreate online forms, create campaigns with free templates ready to use with a simple editor and try several versions of to choose the one that works best.
Have 40 integrations available, including WordPress, Shopify, Pipedrive, Facebook, and Salesforce. It has a free version and payment plans from €7.99 per month without permanence. Some of its clients are Movistar, Telepizza and Ulanka.
GetResponse is a very popular marketing automation software simple to use and oriented to give you good results through its conditions, actions and segmentation filters.
Between the featured features we find: email marketing, CRM, landing pages, autoresponder generators, eCommerce tools and tools to build lists.
With the auto funnel tool, you can create or connect your online store and start creating conversion funnels, online campaigns and much more. It also allows the integration with Stripe, PayPal, BlueSnap or PayU to sell directly from your landing pages.
Depending on the size of the contact list, it has plans from €13 per month to customized solutions. Higher plans include a built-in CRM and webinar tool.
was founded in 2006 in and today is a world leader in the for the quality and quantity of integrated services that help manage the strategy globally.
It includes its own functionalities to create web content, manage and optimize the positioning carry out campaigns email marketingto create landing pages, manage and schedule social media content, etc., with a long-term conversion-oriented approach. Also, has a complete CRM that allows to cover the needs at a commercial level, managing all of the client’s.
Have 3 subscription plans which are worth €41, €740 and €2,944 per month, with an annual contract. Large companies from around the world such as Casio and TUI Travel have chosen their services.
Klaviyo was born in 2012, in Boston, to offer email marketing solutions to its clients. Making it easy to access, store, analyze and use transactional and behavioral data to drive your business.
This email marketing tool is designed for eCommerce, it can be integrated with platforms like BigCommerce, Magento, Shopify, Stripe, WooCommerce, among others. Among its features we highlight:
- Drag and drop design.
- A/B testing. Before launching an email marketing campaign, you can do two tests and send them to a small percentage of your contacts. This way you will be able to see how they behave with both models and decide which one best meets your objectives.
- Automated emails. So that depending on the action that users do within your website, they can receive the perfect email at all times.
- You will be able to create SMS flows and automations.
Marketo was born in 2006 as the adobe tool for marketing automation and stands out for its applicability in the development of and strategies. By belonging to this software giant, it is complemented by other tools such as Adobe Analytics and Adobe Target.
Among its functionalities you will find the possibility of create, automate and measure campaigns in the different channelssend personalized emails with its different templates, integrate your social networks, personalize the web, make marketing analyticsmonitor customer behavior and generate predictive contentamong other things.
Some of their clients are Fujitsu and Panasonic.
Pardot is the automation tool from Salesforce and it is designed for large companies that have specialized personnel in this type of platform. It is advanced, completeallows you to track interactions of all kinds and run a complex lead scoring system. Can be integrated with Google Analytics and Google Adwords and automate many internal processes.
Among the functionalities of this software we highlight from its CRM integration until email marketinglead growth, qualification or lead scoring and a function of ROI report very interesting, which guarantees the success of your campaigns.
Their annual payment plans vary between €999 and €12,486.
With a presence in several countries, this platform of Polish origin began as an email marketing tool and evolved both in image and functionality towards all-in-one platform which is today, to the point of becoming the second most used in Europe.
Some of its main functions are RFM analysis -segmentation and creation of automated actions based on the customer’s transactional profile-, the automated mobile marketing with geolocation and push notifications, engine recommendations of predictive products, dynamic and customizable emailsautomatic sales chat and Facebook Lead Ads integration.
Companies like Orange, New Balance or Starbucks have been customers of SalesManago.
Created in 2009, Barilliance is a very good option for those who need combine personalization and marketing automation in the same tool. It allows personalized products to be recommended to the user while he is browsing the website and send retargeting emails, perfect for fixing issues like cart abandonment.
Plus, it identifies the best-performing campaigns, optimizes them with built-in analytics, and automates the sending of future messages to previously selected customer segments. also does sending post-purchase offers (including personalized recommendations based on your last purchase) and detect clients at risk to…
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