The company has opened a new modality to attract young people between 25 and 35 years old who usually share the flat with other people of a similar age. “You can choose up to 4 car users who will be registered in the rental contract and the insurance will cover them to be able to drive safely,” explains the CEO of the operator.
They released it this summer and they’re still shooting. It is a turn of the screw for the start-up that has found a market niche in the face of the uncertainty surrounding the automobile. However, the contract, like Netflix, is in the name of a single contractor who is in charge of payment and responsible to Bipicar. On the other hand, from the operator they clarify that they do not get involved in the distribution of car time; that is up to the users.
in the automotive world in Spain: a diesel, a gasoline, a gas, and if so, an LPG or a CNG, an electric, a hybrid, and if so, plug-in or simple? Uncertainty has settled among all those owners of an old car who are thinking of changing it to the point that, according to car dealers, of registrations this year, 11% among individuals.
Faced with such doubt, the answer is flexibility, with formulas that allow changing cars based on personal needs and even in the face of possible legislative changes. Bipicar, a start-up, has made flexibility its leitmotif and the main tool to compete in a market, that of renting, that is increasingly saturated. Although Bipicar does not want to give data on the fleet, they are around 3,000, and they aspire to reach 10,000 customers in 18 months.
Hans Christ, on the left.
Flexible in the way of contracting. Hans Chirst, CEO of the operator, explains to Ecomotor that the entire process is done online and the contract can be signed in 2 minutes. “You can subscribe to a car with a fixed monthly fee that includes insurance, maintenance, taxes, etc. with the flexibility of being able to change vehicles.”
The client can choose between three, six, twelve, eighteen, twenty-four and thirty-six months with the possibility of changing the terms
Flexible in the contract time. Unlike other leasing operators, the private client, to whom the start-up is directed, can choose between three, six, twelve, eighteen, twenty-four and thirty-six months with the possibility of changing the terms. Of course, the monthly fee varies depending on the time chosen in an inversely proportional way: the less time, the more price. On the other hand, flexibility has its limits and if the client chooses to renounce the contract before the term, he has a penalty of 25% of the rest of the money that remains to be paid.
Hiring and use, all digital in Bipi.
40 cars to choose from
Flexibility in models. It also depends on each moment, but they can exceed 40 covering the spectrum. Logically, the price also varies depending on preferences, but also on the services contracted and, of course, the time. But in a comparison under the same conditions, you can opt for a Piaggio Liberty scooter for 149 euros per month, a Fiat 500 gas (LPG) for 249 euros, a Nissan Micra for 299 euros per month, an Opel Astra for 329 euros, for 369 euros, a Mazda 6 for 519 or a Tesla Model S for 1,000 euros, among others. However, as the CEO clarifies, prices, as in low cost airlines, fluctuate from one day to another depending on demand.
Wide range of models.
Flexibility when deciding. To remove doubts from skeptics, they allow the car to be tested one day and, if they do not convince the customer, they can return it. But to avoid this pitfall of opportunists, they are developing virtual glasses that for one euro can see the entire fleet available to customers, with all the details.
Flexibility in the type of client: The typical profile of the user of Bipicar cars is between 28 and 45 years old, who uses the car to go to work and has a child. They are not exactly millennial, specify Christ, because this segment does not usually use the car on a daily basis yet. And, of course, with payroll, a requirement to be able to contract with Bipicar.
The typical profile of the user of Bipicar cars is between 28 and 45 years old who uses the car to go to work and has a child
Customers over 50 years of age, who are also interested in renting because they are frequent users of the car they have always owned, are also good customers, since they are no longer sure whether to buy another car or seek flexibility. However, in this case, it is more difficult to attract them through social networks, so other offline channels are sought.
To this type of client, the youngest could be added if the formula launched by Bipicar works.
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