The rapid evolution of digital marketing makes it sometimes a difficult task to stay informed of all the news and possibilities that the different online media offer to companies and people. To help us on this difficult path, Facebook has released its new certificate Blueprint.
Blueprint: show that you are an expert on Facebook
The person who has this certificate will be able to proudly say that they are up to date with all the tools and advantages of the Facebook family of products and services. And it is that, according to the largest social platform in the world, Blueprint was created to help advertisers get the most out of their powerful marketing platforms.. Blueprint currently has over a million course enrollments, that have paved the way for marketers and business owners.
What is the Blueprint certificate
Until now, Blueprint had available its online learning modules or courses about Facebook, and Blueprint Live for practical training. Today we talk about a third pillar which was born as a result of the success of these two previous pillars, we are talking about the official Blueprint certificate.
It’s about a Facebook Global Accreditation Program for professionals dedicated to digital advertising. The Blueprint certification constitutes the advanced level program and whose main objective is the domain of the family of products and services of Facebook, including the tools of and Messenger.
In such a competitive market and with a very fast evolution, it is essential to have these accreditations that make a difference with respect to others. And it is that the Blueprint certificate can help us improve the performance of our internet advertising campaigns, on Facebook specifically, thanks to the complete understanding that we obtain in their courses and which is accredited by said certificate.
How to get the Blueprint certificate
There are two official exams to obtain the Blueprint certificate: one of them is aimed at planning professionals and the other at purchasing professionals.
- Planning Professional:
It is aimed at digital media planners, that is, digital advertising professionals who have mastered the technique to plan successful advertising campaigns on Facebook. It is available from its launch.
Aimed at buyers of digital media, that is, this certificate is awarded to digital advertising professionals who stand out in the field of creating and acquiring advertising on Facebook to achieve the maximum impact of campaigns.
To obtain them, you just have to go to the Blueprint, sign in with your Facebook account and take one of the two available exams (or both if we want to accredit both). Of course, make sure you are well prepared!
Therefore, today all those digital marketing professionals, agencies, freelancers or companies that want to have a differentiated value with respect to the competition, have one more challenge: pass the official Facebook exam and obtain the Blueprint accreditation. You dare?
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus