Boodigo, the porn search engine created by former Google employees

It’s not every day that a new Internet search engine is born, even less one dedicated to pornography, as is the case with Boodigo, a tool developed by former Google employees that aims to become the gateway to the online adult entertainment industry.

Boodigo officially debuted last Monday and “has taken off like a rocket,” said one of its founders, Colin Rowntree, who is also the owner of Wasteland.com, a portal dedicated to fetish porn, in a telephone interview.

Rowntree partnered with Los Angeles tech company 0x7a69 whose engineers spent over a year developing the system Boodigo is built on, including an algorithm that prioritizes links that are ignored by general search engines.

“Google or Bing have been gradually avoiding adult industry content and that has been a huge frustration for (us). If someone is looking for fellatio videos and they go to Google what they get is a Wikipedia article and advice from Cosmopolitan. By the time they find what they’re looking for, it may be stolen,” Rowntree explained.

Despite being a taboo subject for many, pornography is tremendously popular on the Internet as Google statistics show where the term “porn” (porn, in English) has an interest rate that has not fallen below 80 percent since 2010 in the scale (1-100) that measures the searcher’s tendencies.

User privacy key

Boodigo is built on a double verification process that first associates the search keywords with the content and then verifies that it belongs to reliable entities and not to pirate sites with fraudulent or malicious intentions, said its manager.

The search engine was also designed to preserve the anonymity of the user. According to its privacy policy, Boodigo does not use cookies or “any other type of tracking technology.”

“That makes us different from Google and Bing, and it was another motivation to do it,” said Rowntree, for whom some of the engineers who developed the product are disenchanted with Google since they were “fed up” with how that company manages the data it collects. .

Since its launch, Boodigo has received around 40 requests from companies in the industry and porn stars to place advertising, in the style of Google AdWords, something that will soon be available on the platform.

The search engine has aroused interest especially in the US and Brazil, as well as in countries such as Italy, Denmark, the United Kingdom, Canada and China, although Rowntree pointed out that most of the visits originating in the Asian giant were not for recreational purposes, but criminal.

“They were ‘hackers’ trying to hack the system,” said the executive, who clarified that they have temporarily limited access from China.

In this way Boodigo joins the varied list of existing niche search engines such as the scientific Wolfram Alpha, the disappeared Internet pages The Wayback Machine, the animated gif Giphy, or the photographic TinEye, among others.

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