Brief history of Blue Banana Brand, the Spanish fashion brand that grows based on sustainability – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Blue Banana Brand has closed its fifth year of life with a turnover of 7.4 million euros, which implies a growth of more than 84% in its sales compared to 2020. In this way, the Spanish clothing brand focused on sustainability lays the foundations for a 2022 of greater growth and expansion for the company.

During this 2021, in addition to having expanded its physical presence with two new stores, its digital channel has become its main source of income. Thus, 78% of the sales obtained during this year come from its online store, while only 22% is awarded to its three physical stores. In addition, it has reached an estimated 5.8 million visits to its website, showing a growth of 80% compared to the year 2020.

History of Blue Banana Brand: sustainability and differentiation in communication

Founded in 2016 by friends Juan Fernandez Estrada and Nacho Rivera With a capital of 2,000 euros, Blue Banana Brand entered the Spanish fashion scene with a very clear approach “We make noise, not clothes”. In this way, the brand created by Estrada and Rivera seeks to empower new generations through its designs and clothes, inviting them to venture out and explore new options both in their clothing and in their lives.

Starting from this, with its sweatshirts, t-shirts, swimsuits and other items, Blue Banana has made a special place for itself in the young Spanish community. And precisely this interaction with its consumer audience has allowed it to position itself broadly in the . With over 360,000 followers on Instagram and another 140,000 on Instagram, the clothing brand has managed to make its mark on the social media ecosystem with large-scale and viral campaigns.

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By April of last year the brand got dubbed Banana Santa. The reason? They gave away 360 sweatshirts over 72 hours, with a final draw for a trip for 2 people to a destination as adventurous as the brand. In this way they strengthened their position in the world of social networks, one of the main means of dissemination for companies today.

A Christmas in the best style of Blue Banana

With the giveaway mentioned above, Blue Banana laid a foundation for its development on social media, which continued by the end of 2021 with its campaign “Santa’s Giveaway” with which he gave away up to 1 million euros in products, vouchers and prizes to his followers.

In this way, by guessing the tourist destination where Santa Claus was going on vacation, the participants could choose their different prizes. This time the campaign, although it was openly promoted through social networks, had a special website for the draw. Likewise, the participants had to access a form that the brand shared through its different platforms, such as Instagram and Facebook, through which it also provided close assistance with any questions presented.

The results of these campaigns show the growth of the brand in recent years, where it has gone from selling only in Spain, exploring in 2021 the markets of and Germany; In addition, it foresees for this 2022 its own expansion towards other European countries, and even towards Latin America. Likewise, growth has been immersed in its workforce that has grown to a total of 45 peopledoubling it compared to the previous exercise.

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Carbon footprint

Above all, Blue Banana Brand has been presented as a sustainable clothing eCommerce, which wants to provide its buyers not only clothing items, but also a lifestyle and a better connection with nature and adventure. For this reason, 2021 was a year of special milestones for the brand, as it achieved the negativeization of its carbon emissions.

In association with the environmental intelligence dcycleBlue Banana managed to make the carbon mark of its latest Autumn-Winter 2021 collection negative. It has achieved this by focusing on analyzing and taking action on the following three points: the impact of CO2 emitted; eutrophication, that is, contaminated fresh water; Y the water footprintor fresh water used in the garment manufacturing process.

Similarly, they have also generated an investment in environmental projects endorsed by the UN, for an equivalent of twice their carbon emissions. Thus, they reaffirm their commitment to the environment and sustainability as proposed by Nacho Rivera:

«Blue Banana is a firm closely linked to nature that, with total transparency and aware that there is a long way to go, we work to ensure that our garments are as respectful as possible with the environment. Becoming the first Spanish clothing brand to reduce its carbon footprint is a great achievement that we are very proud of. This means that we offset twice the emissions generated by our activity.”

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