Cabify expands its business model: the Spanish unicorn enters last-mile logistics – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Cabify is not only the first Spanish company to reach the status of , surpassing the threshold of 1,000 million dollars in valuation. , beating the big boys like Uber and Lyft.

The collaborative transport company intends to continue this growth path of its last few years, with a new expansion in its business portfolio. Last week it was announced as Cabify would enter the last-mile logistics businessoffering delivery services between retailers and the final consumer.

We present a new last-mile delivery service for retail companies of all sizes and sectors. We advance in order to offer fast and efficient deliveries to our corporate clients.

— Cabify (@cabify)

One step further for Cabify Shipments

This would not be the first time that the Spanish company handles the transport of goods and merchandise, since last year it launched Cabify Shipments, a service for people and companies, which allows objects to be transported within the city, which was somewhat useful during the most rigorous moments of confinement.

This project, called Envoys by PyL, was presented as a way to safely send and receive small objects from the Cabify application to respond to the needs of users and companies during the emergency, and established a clear distinction in the movement of merchandise, where the driver had minimal interaction with both the person receiving and with the person sending (at no time did he handle the cargo, nor did he collaborate to store it or remove it from the trunk, for example) and that it was not oriented to the distribution of commercial orders.

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The new Cabify Shipments will be released in 5 countries

This new Cabify service will be launched in pilot mode in countries such as Spain, Argentina, Colombia, Peru and Chile. In the latter, a partnership has even been established with the national furniture retailer Rosen.

According to the estimates of the Spanish startup, this new logistics division could “multiply your turnover by 5” at the end of the fiscal year. A fairly high goal without a doubt, but given the history of this company it is not entirely ruled out. For her part, Lucía Chavárri, Vice President of New Business for Cabify, explained the following about this new approach.

“At Cabify we want to offer a solid logistics alternative that meets the needs of companies looking for an immediate, sustainable and efficient delivery option. We are once again promoting the growth of our multimobility model, with a pioneering service based on technological innovation”

Likewise, they claim to have a general fleet of more than 20,000 drivers, which have been added as the company continues to grow. For this reason, this new approach could offer a new form of income for these collaborators, in times when the demand for mobility services has decreased.

As it is still in a pilot test, we are not sure how the process will be handled with this new initiative. Although, we hope to have more news about this new facet of Cabify as a logistics provider for the end user soon.

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