The best way to improve our marketing campaigns is to know how our potential clients reach us. Thanks to the service we will be able to measure the effectiveness of our marketing campaigns thanks to the statistics generated by the incoming calls to the different telephone numbers.
Static and dynamic call tracking
Platforms like Zadarma offer us two ways to measure call conversions: static call tracking and dynamic call tracking.
Static call tracking
This system is suitable for advertising campaigns where a phone number will not be provided to each user, otherwise only the number in each bracket will change. In this way, the number that appears on an advertising banner located on the street will be different from the one that we will put on a business card or in a printed newspaper.
Thanks to Zadarma’s system technology, when a customer calls, the tracker will automatically detect where you got the number from and therefore which source you consulted. The system will compile statistics based on the calls so that later you can analyze in detail which campaigns work best.
dynamic call tracking
Thanks to the Internet we can create several virtual numbers. Thus, our business phone number will change each time a new user accesses the website where is our banner. For example, a telephone number will appear in the banner in a certain digital newspaper, another in the announcement of a thematic forum, and so on.
Each potential customer will be assigned a different phone number. With dynamic call tracking we will be able to carry out an in-depth analysis of the visitor’s behavior on the website before having contacted us. We will know the web pages visited, the origin of their origin, the number of visits made.
The great advantage of this dynamic system is the possibility of . Crossing all the data that this service offers us with the web analytics tools we will be able to get to know our target audience much better and Substantially improve our marketing campaigns. In addition to saving on promotion, we will have invaluable information on how the people who contact our business came to our ad or their behavior before calling.
A low cost service
Contrary to what it might seem, the call tracking that generate virtual phone numbers they are free. Companies like Zadarma only make it a condition for us to connect virtual numbers for a minimum period of three months.
We will be able to enjoy all the advantages of this free call tracking since the activation of many numbers has no cost. From there, the average monthly fee is only €1.6.
In addition, we can improve and personalize our service by creating an individual voice menu for calls from a certain number, or adjust other parameters through a comfortable and intuitive interface. Thanks to all these features we will increase the attention to our potential customers while improving marketing campaigns.
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