strong commitment to technological innovationso much so that it currently uses the technology of , yes, the same one on which cryptocurrencies are based, such as , to track 20 of your 300 products of the brand throughout its supply chain, while seeking to achieve traceability of the 20% at the end of this 2019.
In this way, the large French retailer will add nearly 40 more products to the list in the coming months, according to what the Carrefour program director declared, Emmanuel Delerm.
Carrefour uses the power of blockchain technology to track food
The blockchain pilot program to track company products is currently running in six countries that include Spain, Italy and China. With this function, Carrefour customers can obtain detailed information on the origin of the product they want to purchase with just scan a QR code on the packaging.
revealed that “When we tested this feature in China, we did it with a Chinese grapefruit, and we got incredible numbers. customers scanned one in two or three grapefruits in order to verify where the fruit came from.”
But this does not happen in all markets in the same way, since according to Delerm, Chinese customers are more likely to try new technologies. “In countries like Belgium and Spain, we noticed that customers scanned only one in 20 grapefruits”.
For now, the program to track products was intended only for the Carrefour brand, however, retail has reached an agreement with Nestlé with which this new technology will track the supply of Mouslinea renowned brand of instant mashed potatoes.
The program will open to track the supply of other brands
With this alliance, Carrefour will continue the development of its Act For Food program and its promotion of the blockchain, while through the national brand Mousline, will strengthen the bond of trust with your consumers by offering them transparency about their supply chain and manufacturing.
In addition, Albertsons has also announced that will use this platform to offer customers the opportunity to trace their romaine lettuce. At this time, around five million food products they already use blockchain technology in their supply chains.
The large French supermarket made its first foray into blockchain technology to track products in 2018, with which consumers could track chickens, eggs and tomatoes, since then it has also experimented with including products such as milk. throughout your supply chain.
has been part of the achievement, since Carrefour associated with the firm to carry out your distributed ledger tracking pilotbut could soon develop its own permissioned blockchain.
Carrefour will continue to experiment with blockchain to track products for some time to come. According to Delerm “the number of products that we track with blockchain will likely increase as the technology continues to progress”and surely all of us will know everything the potential that the blockchain can offer to different industriesmaintaining data security.
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