The ecosystem of electronic commerce, marketing and digitalization of companies is currently in a process of constant accelerated growth. In this way, eCommerce are in need of better tools that allow them to manage their business more easily and efficiently. is a platform in charge of providing solutions for this type of company, and to boost its business it has announced the closing of a Series B platform.
This injection of capital comes from the hand of your current investor Peak Capitaland the new participation of partech, a global investment company for technology companies. It rises with an amount of €55 million, for the development and international expansion of the company.
Channable seeks to strengthen its position in the North American market through its new office in New York
Founded by Rob Van Nuenen, Stefan Hospes, and Robert Kreuzerand with an 8-year history in the e-commerce and digital marketing market, Channable is a platform specialized in providing automation solutions and services for eCommerces.
Through its different functions, it allows businesses to efficiently market, sell, advertise and manage their tasks. To achieve this, the company has integrations to more than 2,500 platforms, between marketplaces, CRM, etc. In the same way, it offers EMS automation system to promote the different campaigns in search engines, automating the management of keywords and URLs.
Building on these features, Channable has managed to carve out a niche for itself in the marketing market, gaining some 6,000 customers around the world. With them, process more than 55 billion products every daywhich means a growth for the company of 91% year over year. In these last 8 years the company born in the Netherlands has expanded its reach, demanding a growth in its work team of 60% globally.
Also, in order to maintain this growth trend in the company, they have hired the expert from the marketing sector, Michael O’Neal. This new signing of the company will take office in its most recent office located in New York, where he will serve as vice president of business development. In this way, the company hopes to boost sales in the North American market, in order to boost total income for this 2022.
Research, development and internationalization are the focus points of the new investment
As we have already seen, part of the new investment and Channable’s efforts are aimed at strengthening its international presence in the United States; this with the consolidation of its New York office. Also, according to company statements, the investment will also serve to boost their research and development departments, Sales and Marketing.
In this way, the company will be able to offer increasingly better and more appropriate solutions for the demands of its customers, who are constantly changing with the evolution of digital consumption. As explained Rob Van Nuenen, Co-founder and CEO of Channable:
“Managing the unstoppable demand in e-commerce can be difficult if you don’t use the right tools. This latest round of funding will help make eCommerce easier, serving more customers globally, investing in our innovative and easy-to-use technology and offering the best technical service. We are proud to have partners like Partech and Peak, because through their experience and knowledge they allow companies like Channable to be taken to the next level.”
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