Content creation guide: We see what, how and why to create quality content for our online marketing strategy.
Here I have gathered the cycle that I dedicated to the creation of content. In this way you have it at hand to consult the 10 key steps that I recommend:
- : Analysis of the three main ones that can provide us with more results in a more efficient way: Text, audio and video.
- : How to establish an editorial calendar for our content marketing strategy.
- : We already know what format we will use and the editorial calendar. Today we talk about the buyer person for whom we are going to create the content.
- : We already know the format, editorial calendar and buyer persona. Now it’s time to talk about the extension and frequency.
- : How to create the content itself. Tools, lean, flow, security buffer and emergency content.
- : How to show our CTA to publicize our product, service or premium content.
- : Where, how and when to share the content to optimize the objectives of our online marketing campaign.
- : How to analyze the results of the content we create within our inbound marketing strategy.
- : How to optimize our past, present and future content, whether it is currently current or already obsolete.
- : How to reuse the content already generated through various techniques, depending on the results that the original has given us.
I hope you enjoy the cycle and that it helps you create your own quality content. And remember that if you want to learn more, you can take a look at the following courses:
You already know that if you subscribe you will have access not only to these 4 courses, but also to all those available on . Go for it!
Facebook Comments
Disqus