If a few days ago we showed, today we focus on: DaWanda, a company with a strong presence in countries such as Germany, Holland, , Italy or . This online platform works like a marketplace for the craft sector: it allows creators and designers to have their own eCommerce within the web, and thus be able to sell and promote their creations.
Let’s see how it works and what it looks like to users.
DaWanda: variety of categories on the portal
As we have already said, DaWanda is an online platform that puts vendors and customers of various kinds in contact. For both one profile and the other, it is interesting to know that the marketplace has a wide range of product categories, ranging from accessories or fashion accessories to decoration items. All of them are perfectly organized in the top menu of the web. In addition, something that characterizes DaWanda is that it is always committed to original and curious products, many of them handmade, and that are not usually found in other online stores.
Web design and usability
Since it is about whose products are characterized by their creativity and originality, we miss a certain aesthetic coherence in their web design. It is appreciated an amalgamation of colors used with little taste: the logo and the structure of the page (in red, white and black), contrasts with other colors used, for example, in the main image of the web, or in the lower-slider of it. The corporate design could be used much more (and better) to give another aspect that, we are sure, would provide a more attractive and differential touch to eCommerce.
On the other hand, although it is true that the website follows the guidelines of responsive design, At first glance everything is a bit chaotic. Why not make it simpler? It would significantly improve its navigability.
How to buy on DaWanda?
If we are looking for something specific on DaWanda, all we have to do is access the top menu (or the search engine) and filter the content. Let’s say, for example, that we are looking for a bag. The category of bags shows us different and numerous subcategories depending on the type of product we want. A dynamic that is repeated in other menu items.
Once the item has been chosen, the page will redirect us to the payment platform, where its characteristics and other purchase details are detailed.
The products purchased have delivery times of 3 to 5 days, although this may vary depending on the country of destination. Shipping costs range between 3 euros (for Germany) and 7 euros (rest of Europe), being free for the United Kingdom. Regarding payment methods, the platform also offers different options: credit card (VISA or MasterCard), Paypal, in cash, or through DaWanda.
How would we assess in a few words the operation of this platform? It is without a doubt a very complete online store that offers its customers (and sellers) many shopping facilities. But we believe that it could be improved in terms of web design and usability.
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