Decentralized Metaverses: The Top 6 (and none are Facebook), with Sergio García (Floc) – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

From that podcast, , in which we laid the foundations of what this technology was, we had aimed to make an exploded view of the world of the metaverses. The concept of It is not something new nor has it been discovered by , it is becoming more and more present and has a lot of life ahead of it. It refers to a communion between physical reality and virtual space, where the community and users are independent and there is no corporate control. To tell us more about this we have interviewed Sergio García, of the specialized agency floc.

Let’s see what this is about, and we will review the six major current metaverses: Decentraland, Cryptovoxels, Sandbox.game, Somnium Space, Axie Infinity, and Webaverse. Confess, did any of you ring a bell?

🌟 Program Sponsor:

I don’t know if you’ve heard that Anaya’s Social Business collection has released a new book. It’s a book, ahem… quite similar to our usual topics… it’s called Ecommerce: how to set up an online store… and make it sell. And it has been written by two cracks in the sector such as Antonio Fagundo, CEO of masaltos.com, and Valentín Hernández, director of marketing at Costa Cruises. Oh and… also a certain Rubén Bastón, director of .

Interview with Sergio Garcia



5:38 How can we explain what the metaverse is?

It is considered as collective ownership supported by the community and independent users in a decentralized manner or corporate control. Metaverse platforms like Fornite or Animal Crossing could be considered, but they lose the concept of decentralization. recently but also would lose this decentralized sense, you should lose that right to power and allow everyone to own the network.

The intention of the internet when it was born was this, the metaverse concept comes from a fictional novel from 30 years ago in which humans interact in a gigantic multiplayer virtual world. The essence of this is collective property with freedom and without owner but with a moderationsomething like WikiPedia. A big difference that I see in the pure metaverse compared to others like Fornite is that any user or piece of clothing and you can introduce it to the avatar, sell it, rent it and take it out in the currency you want.

See also  YouTube challenges Twitch with a live macro event with gaming influencers - Marketing 4 Ecommerce - Your online marketing magazine for e-commerce

11:00 What are non-centralized metaverses?

They are virtual spaces, a parallel reality that is inside a screen that you can enter through a computer or virtual glasses. There you can see other real people under an avatar, instead of 2D, we are in 3D.

It goes beyond the the metaverse has immersive experiences where you have an avatar in 3 dimensions, customize your presence. Second Life is one of the forerunners but its mistake was to arrive too soon, it lacked technological advances.

23:09 What kind of users consume the metaverse?

During the pandemic there was more free time and people wanted to try new worlds, it has a video game component. Most consumers are young, with free time, with hours to build. We are going to understand it, but it is the new generations that are going to consume it.

24:05 What examples are there today of a pure metaverse?

The 6 most relevant right nowor they are: Decentraland, Cryptovoxels, Sandbox.game, Somnium Space, Axie Infinity and Webaverse.

  • Decentraland. It is having a lot of reception, it has its own cryptocurrency. It does not have a hyper-realistic definition, they do a lot of events, promotions with big brands like tokens or t-shirts in NFTs. This world is very interesting.
  • Cryptovoxels. It’s like a Minecraft. It has basic graphics, they are cubes. It is one of the worlds that is most successful, it is easy to build and buy. You have to understand that it is in a continuous experimentation process, they are small worlds that are starting with small and decentralized teams. For €200/300 you can buy a good plot. We have a gallery, they gave it to us because a colleague did not use it, he is still the owner but we build.
  • The SandBox. It is a very commercial option that they are creating. It is a video game and it is doing different actions, it has its own token and its own governance. It’s going up a lot, it has that component that you can do whatever you want but with missions and games.
  • Somnium Space. This one has good graphics, to create things it seems very technical, it looks a bit like The Sims. It is ready for virtual reality and a program to build buildings. Also, it’s like the Amazon of NFTs.
  • Axie Infinity. It’s pokemon style It is based on avatars and animals that you can buy and get. It has more than 250 thousand active users, they have sold 300 Etherium and traded more than 90 thousand. You can create your own pet. Many tokenized rounds are raised
  • Webverse. This is the most crypto. Takes a short time, still under constructionthe leader behind it is one of the pioneers of the metaverse world, specializing in creating buildings, avatars, clothing… Based on his experience in other metaverses, he has begun to build this universe, with cyberpunk-style manga components with good graphics. The best: it aims to be a platform where you can create your own NFTs and marketplace. It looks good.
See also  Facebook opts for payment by QR to boost transactions between users - Marketing 4 Ecommerce - Your online marketing magazine for e-commerce

All this you you can put with Metamask, which is a Wallet where you store your ethereum and it gives you a browser identifier. They already call it the virtual passport, once you have it in your browser it identifies you on the platforms.

46:28 How are these metaverses managed being decentralized?

Every person who has tokens has decision-making power, you own as much percentage of tokens you have in the community, as a small shareholder with votes for certain decisions and votes. There is a nucleus that creates the bases and statutes of the platform.

Each organization will have its rules and regulations, a distribution of tokens will be made, in that distribution that are generated over time it gives benefits to those who participate and generate, but there will also be people who buy and sell what you have bought. Another thing you can do is go to events, meet other users and watch YouTube or Twitch videos.

47:50 Is everyone here?

Yes, It is the most powerful communication channel in the gaming world and in the community. We spend there all the time, you talk about everything and share files. He is a cooler and cooler Slack.

56:25 How many people do you think use this? Do you think it will be as successful as Facebook or any other social network?

I don’t know if we’ll reach a million worldwide, I wish there were a million in the metaverse doing stuff. Surely little by little there will be more articles analyzing this, the New York Times has already published an article about this virtual space.

See also  These are the new tools with which Facebook wants to conquer small businesses - Marketing 4 Ecommerce - Your online marketing magazine for e-commerce

There will be a war between the decentralized and centralized, where the latter have much more power at the level of marketing, communication and accounts of the people who are already inside. The decentralized ones are going to continue evolving and they are going to collaborate among themselves, recently they spoke openly on Twitter Cryptovoxels and Decentraland that they would collaborate for interoperability, a cable term from the metaverse, that if you have an avatar in Decentraland it suits another metaverse, as well as the NFTs, so there are going to be portals between them. This will be essential to combat the centralized metaverse.

Stay informed of the most relevant news on our news channel

Loading Facebook Comments ...
Loading Disqus Comments ...