In a triumphant closing of 2021, Deporvillage has fulfilled all its expectations by achieving a turnover of 160 million euroswhich represents a growth of 40% compared to the previous year.
In addition to raising its billing, the company has added more than 700,000 new users, with which it has achieved exceed 2.5 million customers around the world. It is not surprising that Deporvillage has established itself as a reference in the sale of sports equipment in the Iberian Peninsula, after accumulating 11 years of sustained growth in which it has overcome the barriers of the national market.
Deporvillage: the story of a sports store that has achieved more than 160 M€ billing
It was 2010 when Xavier Pladellorens and Ángel Corcuera had the idea of founding deporvillage, an online sports equipment store specializing in cycling, running, triathlon, swimming, fitness and outdoor sports. This idea that arose in the free time of its founders won the Seedrocket startup contest in 2011 with which it was able to boost its growth in an initial stage, until 2014, an iconic year for the company.
According to the results of its 2014 campaign, Deporvillage experienced an extraordinary increase in its level of sales, reaching €6.4 million (+80%) with an average of 300 orders per day and more than a million visits per monthreaching about 100,000 customersdistributed between Spain and Italy.
This growth was maintained in the following years, and as Xavier Pladellorens told us at the time, 2018 was the year in which the company promoted its international expansion the most, launching online store in English and German:
“With the launch of the new German and English websites and the multi-currency option, we reach a large part of the world’s population. Our plan is to continue with the internationalization plan to be able to reach the whole world», Pladellorens assured us
However, in its career of continuous growth, Deporvillage found 2020 to be its best year, mainly because the pandemic also changed what we the company took the opportunity to shoot up its sales by 150% year-on-year during confinement.
Pladellorens about the company’s perception of the increase in sales as the crisis progressed, «Sales of running and cycling items began to recover after Easter, especially in international markets since the regulations regarding sports practice in most European countries were not as restrictive as in Spain”.
A trend that would not stop until the with great results for Deporvillage: 1.4 million shipments and 120 million euros in sales, exceeding its forecasts for 2020 by 60%a success that not only had to do with the increased interest in sporting goods, but as Ángel Corcuera himself assured: «success also lies in the fact of having been able to respond to customer demand»as the company had to face great challenges with the number of shipments in very short periods of time of home fitness productswhich usually “they are not our forte”as Xavier confirmed at the time.
A firm path to reap new successes
The explosion of its digital sales facilitated the sale of Deporvillage in 2021, being acquired by the , through Iberian Sports Retail Group (ISRG), subsidiary for Spain and Portugal of the group. After the transaction, the group acquired 80% of the Spanish company for €140.4 million.
Since its foundation, Deporvillage’s trajectory has set several records, and it currently markets more than 100,000 articles worldwide that come from more than 600 top-level brands. In 2021 alone, the company recorded more than 5,000 daily orders during the best Christmas campaign in its history, and a figure above 53.5 million visits to its online store.
Both Xavier Pladellorens and Ángel Corcuera are confident that they will continue to grow and improve for this new year: “We have the clear objective of continuing to offer the best products from the best brands, focusing on the customer and improving the user experience.”, affirms Corcuera. For his part, Pladellorens points out that “We focus on 2022 with new projects, such as the launch of two new own brands, responding to the demand of our customers. We will continue to work hard to achieve new successes in this new year.”
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