Far from being daunted by the launch of , the chain of DAY supermarkets He fights back and announces an improvement in his e-commerce strategy. input, with the opening of its digital platform in Malagathe first Andalusian city to enjoy this shopping experience fully implemented in Madrid capital for three years.
DIA Supermarkets has 22,000 online customers in Madridwhere it plans to close 2015 with a turnover of 8 million euros, 60% more than in the previous year. Its online store includes a supply of more than 4,000 products, in addition to some specific ones that customers cannot find in physical stores such as gluten-free or fair trade food.
The DIA supermarket app for iOS and Android
also has a free application developed for and with which your online customers can manage their purchase from any mobile device, tablet or smartphone. With this tool, users can create your own shopping list based on the actual assortment of your usual store, check the hours and services of that reference store, manage the available discount coupons and request new ones, check the location of other nearby establishments, control spending measuring monthly consumption, as well as connecting to the latest company news related to new openings, promotions…
Madrid, the benchmark online experience for DIA supermarkets
For the next financial year, those responsible for the group have set themselves the sole objective double-digit growth in the capitalwithout ruling out the possibility of Expand your food eCommerce to more Spanish cities throughout 2016. The opening of new online stores will depend on the experiences that have just been inaugurated both in Malaga and in some postal districts of Barcelona, two essential testing grounds for analyzing the success of Internet commerce.
Today’s competitive advantage lies in the knowledge they have of their customers and the percentage of sales of fresh products. 25% of the purchases they receive are focused on that category, but in no case have they decided to settle for these results.
DIA stands up to Amazon: online diversification and no food
During the presentation of the company’s digital strategythose responsible for DIA supermarkets have stated their intention to continue growing without letting themselves be influenced by what their competitors do, although they have not avoided expressly mentioning the irruption of .
“The presence of Amazon does not change our approach to continue with our plans because we go at our own pace. We would like to go faster, but you can not jump into the void or make monstrous investments »has explained John Peter Augustinedirector of digital strategy of the DIA Group.
In this sense, the company chaired by Ana Maria Llopis is committed to the sale of non-food products and plans to reinforce its platform of opportunities throughout Spainwith the sale of 5,000 products that will be available to customers on the web
This digital portal, which has been in operation for two years, will gain relevance thanks to the changes in the consumption habits of buyers, offline and online, so that it will be dedicated to sell items no foodsuch as mattresses, sofas, televisions, food processors and others related to rest.
With this boost, DIA supermarkets are looking for a greater exchange between the offline and online worldtaking advantage of, strengthening its knowledge of the client thanks to the network of more than 5,000 establishments that it maintains in Spain. The first step in this effort will take place in November with the celebration of a show room in 21 DIA stores where customers will be able to familiarize themselves with and buy the products available on its platform of opportunities.
Clarel.es: personal hygiene, cosmetics and online drugstore
The diversification of its online business lines reserves a second firm commitment to electronic commerce. DIA Supermarkets will launch Clarel eCommerce in Decembera portal specializing in personal hygiene, cosmetics and drugstore that has more than 5,000 products, recognized brands in the sector as well as references from Clarel stores.
The website was launched last July and has received 80,000 visits. At the end of the year it will be ready to sell online and serve its shipments throughout Spain from a single warehouse located in the town of La Almunia de Doña Godina, in Zaragoza.
Amazon’s challenge doesn’t seem to intimidate DIA in its bid to boost . After starting his career in the network focused on the shopping cart and the food sector, he did not hesitate to diversify your eCommerce business to better compete in a stronger digital future.
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