Didomithe solutions company related to management of user preferences and consent, has announced the launch of Preference Management Platform (PMP), a new cross-channel solution that seeks to improve and facilitate the customization of preferences, both for eCommerce and for the end customer.
According to the company, this new platform -which is already being tested and used by brands such as Hilti and Decathlon gives companies the opportunity to ask users about their preferred products, services and content, collect that information and use it to offer personalized online experiences (even at the level of look and feel of the web) improving the relationship with users. All this, synchronizing the data collected with the technologies of crms and of automation of marketing, “sit back and wait for the magic to happen”as explained in the following video.
What is Didomi?
Didomi is a company of French origin that since 2017 has been in charge of developing technologies that allow companies to make the heart of your strategy revolves around customer consent. By making these elements easily accessible, companies benefit from the data that users provide while complying with regulations, while generating greater engagement and greater trust in the users themselves. In addition to the new PMP that it has just presented, Didomi has a Consent Management Platform (CMP), a tool implemented in thousands of web pages, apps and connected tv that allows collecting user consent in matters such as privacy and .
A tool for a changing technological and legal environment
“We are very proud to launch the Preferences Management Platform, which is a strategic launch for Didomi”expressed the managing Director of the company, Romain Gautier. “This technology is already implanted in the tech stacks of many of our clients, and they have been so satisfied that we have decided to make it our main area of investment for the future. Didomi’s Preferences Management Platform is without a doubt the most advanced and user-friendly solution in the world. With this platform, we’re making omnichannel preference management as easy as cookie consent, if not easier! I am convinced that it will make the website more user-friendly for both sellers and end users”.
For their part, consumers they have the freedom to choose what data they want to share on the websites of your favorite brands and how to stay connected with them through their different channels. It offers solutions oriented to teams, partners and sectors, including eCommerces.
Given the rise of marketing activities that are increasingly personalizedwith a present that has seen a growth of the concern of users regarding protection of your data on the Internet, and in the face of a future in which third party cookies their days are practically numbered, both brands and publishers have realized the urgency of investing in policies and tools to provide a transparent management of the data.
The so-called zero party data Y first-party datingelements that cover all forms of marketing of customer data provided voluntarilyare one of the main priorities that companies have worldwide.
This is how an important challenge not only for marketing departments, but also for developers of product, since it has become clear that creating online experiences in accordance with customer preferences, increases both user loyalty and revenue to the benefit of the brand.
In that sense, Didomi’s new PMP facilitates the creation of preference centers and user interfaces within the brands themselves, allowing consumers to update their preferences based on the products and the way in which they wish to receive information about the brand (via email, SMS, telephone or others).
Now they will be asked directly customers about their preferences and that data will be relied upon to develop best marketing and advertising strategies. This helps establish a relationship of trust with your customers, who are the ones in control of their preferences, as well as how they communicate with their favorite brands.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus