Differences between hard bounce and soft bounce in email marketing

Today I will explain a couple of things that you have surely come across in your email campaigns or as part of a statistic about your delivery system and that, perhaps, you never fully understood (but it is very important that you understand it). It is about bounces or “bounces” in email marketingng. Broadly speaking, the same concept explains it: a bounce is an email that did not reach its final recipient.

However, within bounces there is a sub-classification to understand that tells us more precisely why you did not reach your users’ inboxes.

Types of bounces in email marketing

Soft Bounce in Email Marketing

The first, and perhaps least important, is the “soft bounce” or “soft bounce”. In itself, a “soft bounce” is the failed delivery of an email due to a temporary situation. You should not care too much if it appears in the report of your email campaign, because as I already explained, It’s something temporary. And by temporary situations I mean that the recipient’s inbox may be full or their mail server may be unavailable.

And for the same reason, being something temporary, the only thing that will happen is that when everything returns to normal within the user’s mail, you will be able to access it again.

Hard Bounce in Email Marketing

However, the one who really You should be concerned and busy is the “hard bounce”, or “hard bounce”. In a nutshell, a hard bounce is the failed delivery of an email due to a permanent reason.

This is where you should pay attention. Being something permanent, there may be several reasons why this recipient does not receive, nor will receive (ever again) a campaign from you: the email address does not exist, it is invalid, it is blocked, or in its case it has blocked you.

As you can see, the ratios skyrocket in the event of a hard bounce. Knowing in depth the reason why the hard bounces are taking place is a complicated task and perhaps it would take up too much time – what really should matter to you is that these contacts do not affect the reputation overview of your email list.

The reason itself is simple: The higher your hard bounce rate, the higher the percentage by which your is affected. And well, if you don’t know, a bad email reputation leads you straight to the user’s inbox, but the SPAM inbox (yes, the one you never want to reach).

A will clean or delete the user who has given you a hard bounce from the list, but if not, you will have to do it yourself, always trying to completely delete this user or users.

And well, I hope this has helped you. Now that you understand the differences between hard bounce and soft bounce, you will surely have better email management; and you know, if you need anything just contact me, I’ll be happy to help you!

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