The digital marketing and media agency Digital Group has decided to boost by buying Kanlli, digital media agency with which Digital Group will reinforce its catalog of analytics, Social Strategy and digital transformation services, in addition to adding its digital production department.
Digital Group boosts its growth with the purchase of the digital marketing agency Kanlli
The started in Madrid in 2008 from the hand of Enrique Jimenez, and just 4 years later it began its international expansion by opening an office in Lisbon, joining Hello Media in 2013.
In 2015 his office arrived in Barcelona and that same year , looking to continue its international growth. An objective that began to be pursued with the purchase of the Digital Investing agency to reinforce its positioning strategy in the Portuguese and Brazilian markets, opening an office in Sao Paulo. A year later, it lands in Mexico thanks to its integration into the Mexican group of agencies Gear Link. Currently and after more than 10 years of experiencethe agency has more than 80 employees in its offices in Madrid, Barcelona and Lisbon.
Digital Group has been integrating through the years services such as digital consulting, digital media, and eCommerce, and His union with Kanlli implies a boost in his functions aimed at achieving the objectives of his clients.
Throughout its history, the company has shown continuous growth with billing increases of 60%, 40% and 25% in the period between 2016 and 2018. In 2019 Digital Group achieved a 10% increase in its turnover compared to the previous year, obtaining 8.6 million euros and an EBITDA of 400,000 euros, while in 2020 it managed to repeat its 2019 figures. Its growth projection for 2021 is estimated at 62%.
On the other hand, Kanlli went for Gonzalo Ibáñez, current CEO of the agency, and Pablo Lopez Carral. Throughout its history, the agency has achieved great milestones, such as two recognitions in the , two Aspid awards and the Advertising Creativity award at the Luxury Advertising Awards, being the Official Interactive Agency of OMExpo for five consecutive years.
Beyond your awards, Kanlli also became the partner agency of , the largest search engine in Russia, as well as the associated agency in Spain of the Chinese search engine . With these alliances Kanlli has been able to offer international coverage in 30 countries.
After his merger with Kalli, Digital Group will create an agency that will exceed 14 million euros in billing this 2021. “With this purchase, Digital Group follows its policy of inorganic acquisitions to improve the digital services it provides: to be stronger where we were weaker and to diversify the services we offer to clients”said CEO of Digital Group.
“I am sure that the integration of Kanlli goes in that direction, because it has a spectacular track record of work, with many important clients and a different point of view and at the same time complementary to that of Digital Group”Jimenez added. “Gonzalo (Kanlli) and his team are going to help us a lot with that. He will have a seat on the steering committee to help us in that regard, because he is a person who can give us a lot. It is not about buying to be bigger, but to be better because we integrate added value».
On the other hand, Gonzalo Ibáñez, CEO of Kanlli states that “this operation substantially improves our ability to add value to customers, employees and partners. The spirit and skills of both teams is unique. Their union will have a direct impact on business”.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus