For a short time they have been circulating the Local Campaigns within . The main objective of this new type of campaign is to use advertising through Google to attract potential customers to your business physically. It is a fairly simple process that will help you increase your sales, but keep in mind that they are not available to all advertisers, since there are certain sectors that are not allowed due to Google policies, such as: “health care, religion, adult content and children”.
If your business is not on this list, you could use this new type of campaign without any problem, but first it is necessary to meet a series of minimum requirements:
- Have a linked account with your account Google ads.
- Have several physical stores located in countries that meet the requirements.
- Include each of your physical stores in your account Google My Business.
- That at least 90% of said linked locations are verified in Google My Business.
- Receive thousands of ad clicks and viewable impressions.
- Location extensions are turned on for the account.
- Sufficient store visit data exists on the backend to attribute it to ad clicks or viewable impression traffic.
Now that we have met all the necessary requirements, the next step would be to create the campaign. For this we must:
- Select new campaign.
- Choose Visits to stores and local promotions.
- In this step you will have the option to choose the locations of your business (you can select all or the locations that you want to appear in Google My Business to use them in the campaign), or the option to use affiliate locations (you will be able to select stores where your products are sold).
- We will click Continue and it would follow the normal creation process for any campaign such as entering the name of the campaign, choosing the language, adjusting the daily budget, etc. Keep in mind that this type of campaign uses the Maximize the value of conversions bidding strategy, which means that it automatically maximizes the number of visits to the businesses that the campaign generates without exceeding the daily budget.
With this we would already have our Local Campaign configured and active, but where would our ads be showing?
Ads can appear across the entire Google network, such as Search, Display, Google Maps or YouTube.
Google Maps
The ads will be shown to anyone who is close to your business location or intends to pass through the area.
Google Search Network
Google will show ads when people search search terms that have to do with your company and its location.
Youtube
In this case Google ads will be able to show these advertisements in Youtube where users are most likely to click on them.
Google Display Network
Ads may appear in the most relevant placements of the Google Display Network. Google ads will display them in the most suitable place to attract more potential customers towards your business.
Now that you know how to configure and create a local type campaign, what are you waiting for to try them?
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