Display in Google Ads course in which we learn what the Google Display network is and how it works, when to use it and what types of ads can be done.
After doing the first campaigns in Google Ads with the insurance that you have been wanting more. Great, because in this display course we are going to carry out all kinds of banner, video, Gmail, and display remarketing campaigns. The perfect complement to Search Network campaigns is here.
We will start by looking at what this network is and how it works, and we will continue looking at the orientations or segmentations in which we will see what points we can use to classify the public we want to reach. This is the cornerstone of any display campaign so stay tuned!
With this we can create our first ad on the display network. We will create a campaign with adaptive ads to be able to show ourselves on more sites without having to make specific designs for it. In addition to creating it, we will analyze it to see which metrics we are interested in controlling the most.
We will also have a class to learn how to design custom banners and we will analyze the creatives of some advertisers. Did you know that 90% of people who visit a website do not buy on their first visit? Well, these classes will be very useful to bring customers back to the web. We will see what remarketing is and we will also create several campaigns on YouTube and Gmail, so that our audience can see us everywhere.
And we will end by reviewing Display certification questions for all of you who want to qualify for this title. I hope you like it and do not forget that if you have questions you can go to the support section of the intranet. Let us begin!
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