Did you know that some 3 billion Google searches a day? This implies that a large number of results compete every day to appear in the first positions in said searches, since 90% of clicks will stay on the first page of results.
For this reason, since the first search engines were created around the 1990s, until the birth of Google in 1998, the possibility of earning money through a web page arises. For this, it would be necessary to attract traffic, finding our website among the first positions of the organic results. In this way, we would be more visible to those who carry out an Internet search.
This is where what we know as SEO. Keep reading if you want to know what this technique consists of and how it can help you improve the presence of your brand or business on the Internet!
What is SEO?
This is a recurring theme in today’s digital world. where ever There are more web pages that try to fight for the attention of people through the Internet. To be visible on major search engines like Google you must meet certain requirements. One of the most important is the one we will talk about in this article. But then… What does SEO mean? Many wonder the same. Here we answer it!
These acronyms correspond to Search Engine Optimization (SEO), that is, the search engine optimization. It is the set of techniques that aim to attract traffic and visibility to a certain website, thanks to the improvement of its positioning in search engines. This technique is also known by some of its variants: web positioning, search engine positioning, organic or natural positioningetc.
In a nutshell… With SEO you can get your website to be among the first results when someone types words related to it. In this way you will gain popularity and you will have more facilities to achieve the commercial objective of your website.
However, that is not an easy task. There are many aspects that you need to cover to have a good SEO positioning: it involves structural aspects as well as style. SEO depends from the way your website is developed to the usefulness of the content. It is a continuous work even when you already have a certain position. There are many factors, by which a search engine is fixed when positioning a web page. Among them, we can highlight the authority or popularity of said website, or the relevance, of said page with a specific query.
Something important to keep in mind is that search engines like Google prioritize organic positioning. that way ensure the quality of the first results. That premise is what has established SEO to stay: the goal is to improve the user experience and not commercial business interests that might pay for a privileged position.
You should take advantage of the fact that everyone on the Internet starts from the same base: Both you and the Internet giants are the same for search engines… The difference is made by SEO. It’s time to learn how to apply it!
Furthermore, it is a ever-changing discipline, since search engines such as Google periodically carry out updates to their algorithms, which means that sometimes the criteria by which some web pages position themselves around certain search criteria, and others not, are modified. Therefore, we must understand it as a medium and long term workwhich will allow us to gain organic visibility for our website.
In what areas is SEO work divided?
But now that we have explained certain things about this concept, you will notice that it is not enough just to know what SEO is… in fact, the important question is: How to do SEO? First You need to be very clear about the objectives of your website and based on it plan your SEO plan.
Do you want to market a product or a service? Do you want to encourage customer attachment to your brand? Or do you just want to provide valuable information on behalf of your brand? All of these are conditions that affect the direction that your SEO should have.
To ensure that your website meets SEO requirements must be developed guaranteeing usability and accessibility tests. All this without losing the visual appeal. Remember that the first impression is the one that counts! This is why you must have an SEO-oriented mindset even before developing your website. Remember that this doctrine is not one more section that you must cover. No, it’s the key to everything!
Some considerations that you have to take into account are:
- The web domain must be clear and easy to remember: It is very useful that your main domain contains some of the keywords of your business. That way Google won’t take as long to index it.
- Adaptability: If your web page can be viewed without problems on both mobile devices and computers, you will have more traffic. Today the volume of people using smartphones or tablets is important. It is a niche that you should also attend to!
- Image optimization: This is a fundamental factor because search engines also focus on the loading speed of your web page. You can use web applications that allow you to reduce the size of your images without affecting their quality.
Depending on the work area, where we carry out the optimization techniqueswe can differentiate between two aspects of work: SEO on-page and SEO off-page.
SEO on page
We call SEO on-page, all the SEO techniques that are carried out on our own websitetrying to make it optimized for search engines and thus saving, relevance. Within this type of action, we could include the keywords that we work on our site, the loading time of our website, mobile optimization, the correct labeling of images, web architecture, our content, URLs, etc.
Relates to all the factors that condition the positioning of your website from within. It is everything that Google or any other search engine reviews to assess the quality of your web page. And a lot of it has to do with content! There are many variables to take into account to improve your internal SEO. Here are the five most important:
Meta description
It is a small field that Google offers you so that capture the interest of users before they enter your website. Surely you have ever searched for a term on the Internet and you have come across brief descriptions just before the hyperlink. That’s the meta description!
It is a pre-visualization… a small appetizer of your content. Therefore, you should think carefully about the information that you will provide through that label. If your meta description is good, people will not hesitate to enter your website. But if the information is not interesting, the opposite will happen and you will scare away whoever is around.
Your meta description should be concise and attractive. Offer valuable content to users but don’t give them everything either… Remember that they must enter your website! The best option is to hire copywriting experts to get a competitive description.
Headers
Headings comprise the hierarchy of titles that will structure your content. They are the pillars of the scheme of your website. At the time of creating content you must enter headers via HTML tags to make it easier for search engines to recognize them. That way Google will understand your web page: from the main titles to the secondary ones.
Also remember that SEO depends largely on the user experience within your website. Y Without a doubt, a good hierarchy of headings will allow them to navigate easily.: Without getting lost and maintaining a logical sequence. One piece of advice to keep in mind is to include certain strategic words in the headlines. As which? In the next point we explain it…
Keywords and long tails
This is a fundamental section because Google will value your web page much more if it has adequate semantics. What does this mean? Simple: Make it a text enriched with the keywords of the topic in question. Search engines will appreciate that you make an effort to cover all the important points of the same topic.. This is achieved through keywords or keywords.
In summary, SEO keywords will allow all searches for that topic to have the same destination: your website. These can be made up of one or several words, so you must be creative. In addition, there are many tools on the Internet that provide you with keywords in order of impact. Just adding the theme of your website!
We have already mentioned that SEO must be planned and keywords are proof of this. It is important to create a keyword structure between the different contents without compromising semantics. That serves a dual purpose: It gives your brand identity and in turn positions you in the SERPs.
But you should not limit yourself to just knowing what keywords are. You must go much further! And the way to give your writing much more strength and a good SEO longtail is the way to achieve it.
Longtails are a variant of keywords that are characterized by having a much greater extension. They are the combination of other words that further strengthen your SEO strategy.
However, when using them you must be careful not to compromise the meaning of the sentences or the semantics in general. Many make the mistake of shoehorning them into content resulting in unnatural reading. Longtails must be specific but also harmonious.
SEO copywriting
In general terms, SEO copywriting consists of adapt the way you present your content to ensure that it is attractive to your audience.
You must choose a communication style according to your brand and align all your content under that premise. So that the moment your customers review one of your pages they feel familiar… That is a good way to build brand attachment!
It is also important that all the information you upload to your website corresponds to a macro-content planning. During navigation, it should not be felt that each entry corresponds to an island without relation to the others. It is necessary to carry out a continuous strategy.
That also helps you because within the same wording you can refer to other articles without the writing losing coherence. When that happens, users usually click on the referred link and thus the SEO of your entire website will increase.
Knowing all these tricks can be complicated. For this reason, web page developers usually entrust this work to third parties. These are professionals who have knowledge in managing keywords and Longtails as well as other…
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