“Dubai Presents” showcases the jewels of destiny through a series of short films produced by acclaimed director Craig Gillespie. The new campaign seeks to put Dubai in the ‘top-of-mind’ of travelers from around the world as the ideal place for their next vacation.
Youtube Video
The Dubai Tourism and Trade Marketing Department (Dubai Tourism) has announced the launch of its new global campaign “Dubai Presents”, featuring Hollywood stars Jessica Alba (“Fantastic Four”) and Zac Efron. (“High School Music”). The goal is to invite travellers, lovers of new experiences, storytellers on social networks and artistic creators to be protagonists of their own story, against the backdrop of the impressive landscapes of Dubai.
Produced by Directors Guild of America award-winning director Craig Gillespie (“I, Tonia”), the campaign features a series of six short films from different genres, taking viewers on a fascinating journey through the most impressive corners of the city . The series will kick off with a high-adrenaline espionage action story, with Jessica Alba and Zac Efron as the stars. All stories will be broadcast progressively over four months.
Official poster of the first “Dubai Presents” short.
Dubai, which successfully maintains its strategy of gradually opening its doors to world markets, is now preparing to meet the growing demand of travelers seeking vacations full of adventure, romance and culture.
Dubai, safe destination
Dubai has focused on preparing with agility and consistency to restore its activities and be a safe destination. In fact, it was one of the first cities in the world to close its borders and confine itself, only to later become one of the first to open its doors. All this has been the result of a staggered strategy of reopening the sectors, while ensuring strict compliance with health and safety protocols in line with international practices. The gradual implementation of a multi-phase recovery program saw Dubai open for domestic tourists in May 2020 and for international tourists in July 2020.
Dubai Tourism has continued to reinforce its outreach actions in the main international markets with the aim of keeping the city in the top-of-mind of travellers. Following a series of digital campaigns including #TillWeMeetAgain, #ReadyWhenYouAre and #LiveYourStory, Dubai Presents is starting to promote itself as a safe and must-see destination, while providing international travelers with a fascinating insight into its diverse offering of attractions.
Shooting in the middle of the street in Dubai.
Designed as a 360 campaign, “Dubai Presents” launched in 27 markets on August 4 in more than 15 languages. In Spain, the campaign will appear on all channels, including OTT, digital and social networks (Instagram, YouTube, Tiktok and Facebook). In addition to the six short films starring Alba and Efron, various teasers have been produced to promote the destination’s wide range of gastronomy, nature, wellness and adventure activities.
Issam Kazim, CEO of the Dubai Tourism and Trade Marketing Corporation (Dubai Tourism), said: “We are delighted to launch our new ‘Dubai Presents’ campaign. Through the series of shorts, we share a cinematic vision of our attractions, the majestic landscapes, the rich culture and diversity of the city, inviting travelers from all over the world to visit Dubai to create their own epic adventure.With this latest production, we take destination storytelling to a new level. level, showcasing Dubai as a city that celebrates the cultures of more than 200 nationalities and offers a range of diverse experiences for the whole family, further strengthening its profile as the best place in the world to live, work and visit. These short films can also highlight our iconic skyscrapers and landmarks, while also proposing unique ways for visitors to create memorable experiences. orable and share it with the world.
Jessica Alba and Zac Efron, in full shooting of the short.
“We are facing a reality that represents an unprecedented challenge for the tourism industry. This new campaign is a testament to our collaboration with the active entities of the city and with more than 3,000 global tourism partners to improve our approach in a coordinated way, to to attract tourists to Dubai With your continued support, we remain committed to expanding and strengthening Dubai’s tourism offering as we strive to realize our strategy of making Dubai the most visited tourist destination and one of the the world’s most recommended, all while keeping the health and safety of our residents and visitors our top priority Leveraging our strong partnerships in the city’s travel and tourism industries, we continue to work on our roadmap for the success of the safe return of travelers to Dubai We trust that the Dubai Presents campaign will reinforce the work that we We are doing everything to accelerate the momentum of tourism in what promises to be a historic year for Dubai as we prepare for the upcoming Expo 2020 and the UAE Golden Jubilee celebrations.”
Leader in the recovery of world tourism
Dubai recently celebrated a year since its reopening in July 2020 with incredibly flattering data: the city welcomed a surprising number of 3.7 million visitors in the 11-month period between July 2020 and May 2021. This data puts highlighted Dubai’s position as a leader in the recovery of global tourism, offering a safe, engaging and memorable experience for travellers.
At the same time, the city has developed a number of new attractions, much in spite of today’s changing global environment. Deep Dive Dubai is the latest record-breaking attraction in Dubai, offering thrill seekers a unique diving experience in the deepest pool in the world. For its part, Time Out Market opened in Dubai’s Souk Al Bahar in early 2021 with 17 of its own gastronomy and beverage offerings. To this we must add new openings of hotels, restaurants and attractions during the second half of 2021, as well as public events, which shows that Dubai is prepared to welcome both new visitors and all those who decide to repeat.