The Catalan furniture brand is done with top 1 in the ranking of Amazon Spain sellers according to Marketplace Pulse.
The truth is that already is considered a great success opening a gap between top 100 sellers of this e-commerce platform. Anyone who has achieved it knows that it is very complicated due to the great competition that exists, so standing out in the highest position in the classification is a milestone truly remarkable that it is reserved for a few.
The Marketplace Pulse ranking for Amazon Spain sellers
Though amazon offers some performance data, focuses specifically on the sales level in a specific time frame and a certain category. Obviously this is a critical aspect for the so-calledsellers” and “vendors”, but it is not the only thing that should be valued. Good service and a quality product are key in the recurrence purchase and customer loyalty.
Marketplace Pulse puts the focus on shopping experience in general and the interaction with the brand. The correlation between sales and satisfaction is not something that is necessarily mandatory in all cases.
Seller Ranking Country of Origin 30 Day Reviews Lifetime Reviews 1
due home
Spain 851 (9%)
18,509 2
BARE WIRE
Spain 732 (-1%)
62,443 3
KW-Commerce
Germany 529 (-4%)
97,484 4
Spanish Aosom, SL (USA)
Spain 551 (two%)
23,048 5
KING®
Spain 534 (19%)
104,689 6
songmics
Germany 504 (14%)
42,294 7
UGREEN GROUP LIMITED UK
Hong Kong 453 (1%)
44,148 8
dodax-en
switzerland 408 (18%)
29,503 9
TradeINN
Spain 409 (3%)
6,790 10
Spigen UK
South Korea 285 (4%)
30,405
To calculate the position in the ranking of each of the classifieds, Marketplace Pulse uses its own index that it calculates using as a reference the number and meaning of comments received for a seller’s products.
Although Amazon has million shoppers monthly, not all of them leave an opinion regarding the purchased product. The calculations value that only a percentage that would be estimated between 1% and 5% of customers – depending on the category – write a review on the web after receiving their orders.
This ranking is based on a very interesting premise: it is these clients who contribute the most, qualitatively speaking, who really offer us a perspective from the point of view of experience (either positive or negative).
Amazon itself is the first to use the famous “reviews” as a sign of authority. It even weights them as a factor of positioning organic within your internal search engine.
Any platform capable of using an algorithm that can interpret these signals can have a clear idea of what the opinions contribute and even carry out a extrapolation to have one global vision of the market. This is exactly what configures the Marketplace Pulse Ranking and, therefore, values the achievement of Due Home.
Due Home’s road to number 1
To put in context who is Due Home and how did you get there position of privilege At Amazon, we must say that it is a company born in a completely digital way.
giving continuation of the family tradition which already had extensive experience in the furniture sector, a new side project that drinks from the knowledge of the sector, but with the peculiarity of moving away from the business model exploited until now. They decided to bet without reservations and exclusively on the digital channel with a eCommerce no reflection in a physical store.
But they did not want to keep only one Online store. The natural evolution of events and the development of the channel itself, led them from a very early stage to Incorporate the marketplace model into your strategy consisting of selling on third-party platforms such as eBay or Amazon itself.
The trajectory of Due Home It is meteoric in many respects. His original proposal for a type of furniture impeccable design, variety and with a high value for money, is rounded off with a excellent customer service as evidenced by the opinions that customers have been pouring into Amazon.
Last February, they managed to climb to the position number 7 between the top 100 sellers of the platform on Amazon.es.
just one trimester and a lot of work afterDue Home has broken its records reaching #1 Marketplace Pulse. Behind are the rest of national and international competitors (37% are based in China).
Worth keep a close eye on this ranking to observe the evolution of the different companies. It really represents a real health indicator taking into account the weight that Amazon has gradually gained in national and international e-commerce.
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