In this e-commerce tracking course we are going to see, from the initial identification and planning to the publication and monitoring, how we can implement a complete tracking.
We will start by looking at the most common phases or actions of a sales funnel: See a promotion on our website, see the products, click on a product, see its file and add it to the cart, or even remove it from the cart. To move on to the final phase, which is to checkout and the most important event, purchase or sale made.
We will identify those steps within the main tools: Facebook Ads and Google Analytics in both versions.
Once that, we will review how to apply the CVAE method (Data Layer, Variables, Activators and Labels) to be able to pass from our store to the different tools the actions carried out by users in our e-commerce as well as the information that we can collect and send to these tools.
We will emphasize the first phase, sending e-commerce data to the data layer, which in this case is vitally important for the correct development of our subsequent implementation.
We will see how to prepare the models and documentation so that a developer can “push” that data or what we must take into account when choosing a plugin to perform that action in our CMS.
After that, we will see how to implement e-commerce tracking in Universal Analytics and in Google Analytics 4. As well as the differences in this area between both versions, to end by seeing how to reuse a GA3 implementation to send the data to GA4.
To finish, we will explain why duplicate transactions can occur and how to avoid it. We will close the course reviewing the implementation and giving the guidelines to follow before publishing it, in addition to what we must take into account after its publication and a last review of the most important aspects.
We recommend that you review the Google Analytics 4 courses, and the Google Tag Manager courses that you have available at . And above all to class 1 of the intermediate course of Google Tag Manager Prerequisites and necessary extensions, in which you have the links to the extensions that we have used throughout this course.
Similar to the Google Tag Manager courses, we’ve set up a test website so you can work without fear creating test Google Tag Manager containers and Google Analytics accounts.
Likewise, in the classes that are necessary, we leave you links to code snippets or tools that we have used.
It goes without saying that any doubt that may arise throughout the course can be sent to us through the support form on the Web. And now without further ado, let’s go for it!
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