Electronic commerce, or also known as eCommerce, refers to the buying and selling of products or services online in different channels, whether they are dedicated websites, marketplaces, social networks, among other channels that continue to change due to the incredible and constant growth that electronic commerce has maintained in recent years.
The rise of eCommerce has managed to cross bordersand now anyone can buy any product or service anywhere, either on their computer or from mobile devices, which have contributed to a greater extent to the takeoff of digital commerce by facilitating direct communication between brands and consumers.
Whether you are referring to e-commerce B2Bthat is, from business to business in which transactions are carried out between companies, electronic commerce B2C whose transactions are carried out between a business, generally known as a virtual store and the final consumer, and other types of eCommerce, in this section you will be able to find the latest trends, as well as the figures of eCommerce at a national and international level, the great events that allow an increase in sales, among other relevant news if you have a virtual store or are dedicated to digital marketing.
In addition, you will be able to know its history: how this immense industry has been evolving, as well as the great giants of online retail that set the latest trends and that with their strategies show us the steps to follow, in addition to the clear advantages of this online sales channel, and the challenges that must still be overcome. You want to know ? We also tell you.
In this section you will also find the keys to improve your eCommerce: from tips to improve your customer service, the latest news on national and international laws and regulations that are created along with the penetration of this channel of purchase and sale, as well as practical guides so that brands, companies and entrepreneurs can understand, discover and apply in the world of electronic commerce.
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