Facebook Ads course in which we will learn to create our own campaigns on Facebook and Instagram Ads from scratch.
Facebook Ads is Facebook’s advertising platform that also includes Instagram. And do you know what that means? That we have the opportunity to advertise on the two most important social networks in the world. And also the biggest. Because everyone is on Facebook or Instagram. Or even both, of course!
All this would be great to start. But there is more. Much more. Because with Facebook Ads we can segment and target only those people who are really likely to buy from us at a given time. Does your business sell animal feed? It wouldn’t make sense, then, to show your ads to people who don’t have pets at home, would it? Not for Facebook either, so it gives you the option of targeting only specific people with specific interests, behaviors, and characteristics.
Sounds good huh? That’s why Facebook is one of a kind. We can go to the right person, at the most opportune moment. And as if that were not enough, we must have its incredible pixel. Yes, exactly. one pixel. A snippet of code. Little. Very small, in fact. But paradoxically huge.
And it is that, with the Facebook pixel installed on our website, we will be able to obtain information on everything that happens on it: how many people have visited the store?, how many have added a product to the cart but have not finally purchased? That this is very good, huh! But… what if I told you that you can also use this information to your advantage? What if I told you that you can only show people who have added a product to the cart but have not purchased a Facebook ad with a discount coupon? ?
Are you beginning to see the power of Facebook Ads? Open your own Doc on Google and pay close attention because throughout 10 lessons we will learn everything you need to launch your own Facebook Ads campaigns through 100% practical lessons. Types of campaigns, objectives, how to install the Facebook pixel, a practical guide to segmentation by interests, and even analysis of the competition.
And even more importantly, if you have any questions at any time during the lessons, you have me at your side in the support team to resolve all your concerns at the time you need. It doesn’t matter what the question is, just ask! Shall we start? 🙂
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