has not stopped at acquire applications in order to diversify its service, but now the social network is planning to take a very important step since It will integrate the WhatsApp, Instagram and Messenger messaging service.
WhatsApp, Instagram and Messenger will unite their messaging services
According to the data revealed by it, it has decided to take this measure that for the moment will allow WhatsApp, Instagram and Messenger to function as individual appsbut a common infrastructure will be created through which users of all of them will be able to contact each other.
At the moment the union of WhatsApp, Instagram and Messenger services is still in the early stages of work, reportedly planning to have it finished at the end of this year or in early 2020.
This information is based on the testimony of four Facebook employees, who assured that this will be a complex task that will require “Thousands of Facebook employees reconfigure how WhatsApp, Instagram and Messenger work at their most basic levels”.
Surely many users will be worried about what this union will mean for the messaging services of three of the most popular applications on the planet. However, Facebook assures that one of the main characteristics behind this decision is that of set end-to-end encryption in all of them, a function that until now was only present in.
The great potential for advertising after the union
The objective behind this decision is clear: keep users under Facebook services increasingly on the defensive after the exponential growth of its other . In addition, this integration will be able to make its billions of users give up the services of .
However, the most decisive step after the union between WhatsApp, Instagram and Messenger will be improve and integrate new advertising formats and other services that finally achieve these platforms that have managed to attract millions of users.
This is undoubtedly a radical change in Zuckerberg’s position regarding the management of WhatsApp and Instagram, independent companies that and that promised they would maintain their independence.
However, the rapid and great growth of its use has managed to change the thinking of Zuckerberg, who now believes that a closer integration will be beneficial for “the entire family of Facebook applications” to the make them more usefulaccording to reports.
of course this has provoked opposition by several employees of Instagram and WhatsApp, who have in fact stayed after leaving the company due to disagreements with Zuckerberg and now dozens of employees have been upset by the new plan.
Concern about personal data
The integration between WhatsApp, Instagram and Messenger could also generate doubts about the privacy of user datasince the information could be shared between the services.
Currently, to enter WhatsApp, a mobile phone number is requested, on the contrary, Instagram and Messenger ask users provide an email and your identity data.
By integrating these services, some users may feel intimidated and move away from the platforms, especially those who prefer keep the usage of each app separate either for work or personal reasons.
If one day Facebook, Instagram, Messenger and WhatsApp were completely merged… what would you do?
— Marketing4eCommerce (@Mkt4eCommerce)
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