Facebook Couples arrives in Spain: this is how the new Tinder of the social network works – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

I don’t know if you agree with me… but this was a long time coming. In one of the most difficult times to meet people, have dates and start an affective relationship comes facebook couples (Dating, in English). This service, which has just been launched in Europe, becomes the new rival of Tinder.

facebook couples it’s a dating serviceintegrated into the Facebook application itself, which It will allow us to contact people in our area and get to know them. Although the purpose of the service is similar to that of , the operation is a little different.

It was in September of last year, when it was released in several countries in America. Due to security and privacy concerns, the launch in Europe (which was planned for the beginning of the year) was delayed. As Facebook itself explained yesterday “Since the launch of Facebook Couples, there have been more than 1.5 billion mutual likes in the 20 countries where the feature is now available.”

How Facebook Couples Works

stories

The stories remain on the dating service. Facebook considers that these allow you “share moments from your everyday life so you can find a meaningful connection with someone who is interested in what you like«. It offers you the possibility to share the stories of your Instagram or Facebook account in this section, so you can show yourself as you are.

secret passion

This section will allow you start a conversation with people you already know and have added on Facebook or Instagram. At first, Facebook Dating will not suggest you to your friends or notify them that you have joined the dating service. But if you use «Secret Passion» you will be able to select up to 9 friends in which you are interested. If those friends are not registered, do not create a list of Secret Passions, or directly, do not include you in their list, nobody will know that you have put their names in yours.

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If you add someone to Secret Passion and that person has also joined Facebook Dating, You will receive a notification that you like an anonymous person. You will only be considered a match and your name will be revealed if you both add each other as passions. Unless there’s a match (or match, in Tinder parlance), your secret passion won’t know you typed their name.

Events and Groups

You can talk with people who are on Facebook Couples with interests similar to yours. the section of Events and Groups It will help you find those people, related to you because they have common interests.

Virtual Appointments

If you have been talking to someone for a long time, you feel comfortable and you want to make a video call, you can do it with its virtual dating functionality. By pressing the video chat button, an invitation will be sent to the recipient. Your name and photo from your Couples profile will be displayed when you start the call.

How to activate Facebook Couples

Starting today, if you want to use this service you must create a Facebook Couples profile (distinct of your main profile). You must be 18 years old and update the Facebook app to the latest version. As you can see in the image below, inside the Option menu you’ll find couplesnext to pages, events, games and jobs.

Once inside, you will have to enter your data. By default, the fields that Facebook knows about your profile (name, age, job or preferences) will be covered, although these are editable. You will have to answer a series of questions such as what you are looking for or what language you speak. Also other aspects such as the gender with which you identify or religion, although most of these types of questions can be omitted so that they are not taken into account.

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To flirt you will have to talk

The main difference that we find between this service and Tinder is that Facebook Couples encourages more conversation between people than casual dates. That is, beyond the limited possibility of creating 9 “secret passions” among your contacts, to tell someone that you like them, you must send them a message. Sending a message can be more difficult than making a simple match, but this makes the service more human and close.

In the previous image you can see what the Facebook Couples interface looks like. Similar to the Facebook we know, the Dating service has an option to suggest friends of friends. You will be able to like different people and see the content they post. But remember, for your likes to know you’re interested, you’ll need to talk to them.

For security reasons, the service allows you to report and block anyone. Facebook declares that . Add that «work with experts in these areas to provide easy access to safety tips and onboarding, including the ability to report and block anyone, as well as ban people from sending photos, links, payments, or videos in messages«.

What do you think of this release? Tell us! 😉👇

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