Facebook: features, advantages and disadvantages

Facebook is a social networkcreated by Mark Zuckerberg and another group of colleagues from Harvard University in 2004.

At the moment, It is part of the Meta company’s application groupalong with WhatsApp and Instagram, allowing the connection between millions of people around the world.

What is it for

Facebook it serves to view or share content of interest to users, which may include images, videos, text, live broadcasts, among others. Likewise, it is designed to meet new people or interact with friends and family around the world.

How does it work

To use Facebook a user account is required, which can be created from the official website or using the mobile app on Android or iOS devices. This is a free process in which you only have to complete a form that asks for your full name, date of birth, email, password and gender.

Once inside the social network, each individual must complete their profile adding an image that allows it to be identified and, although this is not strictly mandatory, it is recommended to do so. Likewise, you can start adding people you know to your friends list within the social network to see the content they publish.

Upload content

Uploading content to Facebook is very simple, whether you use the web version or the Smartphone application. In any case, you just have to touch the “box”What are you thinking?” and upload or publish what you want so that friends can see it. However, you must be careful with the type of language, images or videos to use.

Supported platforms

Facebook can be used through your from computers, mobile phones and tablets. In turn, it has a mobile application available for Android through , or its Facebook Lite variant (for mobile phones with less capacity). It is also available for iOS mobiles through the.

Characteristics

This social network has a varied list of characteristics or functions, among which the following can be mentioned:

• Modern interface: The Facebook platform has been constantly updated to adapt it and make it easier to understand and use.
• Personalization– Each user can customize their profile the way they want, adding a profile and cover image, username, alias, etc.
• Chat: Messenger is Facebook’s pre-established instant messaging app, through which it is possible to send multimedia files of different types.
• Calls and video calls: This function is integrated into Messenger, allowing users to make audio or video calls to their friends, through an Internet connection.
• Add friends: is probably the most outstanding feature of Facebook. Since, since it is a social network, it is used to add people to the friends list.
• Share content– Through this function you can publish content of almost any type: images, videos, Stories, text, live broadcasts, locations, etc.
• Create pages or groups: serves to create communities or groups of people with a particular interest, for which they decide to join and share content related to it.
• Interactive: These are the games or applications that Facebook provides access to through its platform, so that users can have fun.
• Follow or be followed– Using this feature, the person can start following other profiles, pages, groups, or even events, if they wish.
• Advertisements– With this feature any Facebook account (personal or professional) can publish ads on Facebook to raise awareness of your brand.
• chat rooms: allows you to generate video chat rooms to share content with other members of the community, en masse.
• Facebook Live– It is designed to allow live broadcasts of anything or topic the user wants.
• FacebookWatch: With this function the person can watch videos uploaded by other accounts that could be of interest to the user.
• Marketplace: is a section of Facebook where people can search, buy and sell new or used products.

Advantages and disadvantages

As it is a social network that can be used on computers and Smartphones, all over the world, there are many advantages of Facebook. Among these the following can be mentioned:

• It is a free platform.
• Offers variety of content.
• Allows you to connect with family and friends from all over the world, for free.
• Includes your own section to find or sell items of different categories.
• Companies can use it to their advantage to increase their sales.
• It offers tools so that children can communicate with their friends, safely.
• It is available in many countries around the world.
• Allows you to send content of different formats.
• Allows you to stay up to date with the latest news or latest events thanks to its “News” function.

However, the negative aspects or disadvantages of this community of Internet users cannot be ignored. Among which the following stand out:

• It does not have identity verification processes, so, there are many fake profiles.
• By not having adequate security standards, many use it to scam to other people.
• Does not limit access to childrensince there are those who use false information to create a profile on Facebook.
• It can generate addiction.
• The privacy of each user depends on themselves.
• The official app takes up a lot of space on the cell phone.

Complementary services

Although Facebook is a social network focused mainly on connecting people from different parts of the planet, has complementary services. Which offer specific functions for a specific group of users, such as brands, companies or children. In this sense, what they are and what they are for are described below.

FacebookBusiness

Also known as Facebook Business Manager. Is a page management tool on Facebook with which owners or administrators can use different resources to increase their community or generate greater income.

Facebook Ads

They are the advertisements that are published on Facebook. This feature allows small and large businesses place advertising on the social networkwith the help of a series of tools that allow you to create more successful campaigns on the platform to achieve different objectives. These can include brand growth.

Messenger Kids

This is the service of Facebook instant messenger for kids. It is designed so that the little ones can chat with their friends, safely and responsibly, with the supervision of their parents. To do this, each father or mother can configure their child’s Messenger so that conversations or network usage time are appropriate.

In conclusion, Facebook is the most used social network today, connecting millions of people around the world through different functions and tools.