Facebook does not leave a single space on its platform to ensure that its users can literally find any service that can offer internet. In a new effort to achieve it, now Facebook goes to proptech and start advertising within your Marketplace.
Facebook Marketplace will offer home rentals
Although it is only a few months old, it seems that it has been a success. What started as a initiative to put a little order to the fact that they were organized for the purchase and sale between individuals (and generate more ads and traffic on their platform) is taking shape and expanding its reach.
Although until now many users took advantage of the Facebook Marketplace space to advertise their own housing rental listings, now the platform wants to do it in a more “official” way like Apartment List and Zumper. These partners will work with brokers, agents and other property managers to be able to expand the new housing section in the social network.
In addition, users can filter home listings through several options: its location, the price, the type of housing, the number of bedrooms, the number of bathrooms, the surface in square meters and even if they accept pets.
But on the other hand, those users who still want to publish their home for rent on the Marketplace will now be able to do so using 360 degree photography so your ads will be much more attractive.
The Facebook Marketplace is already more than a space for buying and selling between individuals
The Marketplace continues to be a good focus of interest for Facebook, which is trying to turn its social network into a “all in one” Both to check the weather, the soccer results, buy, watch, play, and of course, share with our friends and family.
As a final result, Facebook’s efforts achieve that users stay longer connected to your platformwhich in turn allows it to collect more data and therefore show more ads and earn more.
In fact this is not the first move to strengthen the Marketplace on Facebook. An update was recently included for , including those from users and also those from dealers such as Edmunds, Cars.com, Auction 123, DCK Global and SocialDealer.
Facebook commented that the search volume in its Marketplace tab tripled worldwide. The incorporation of vehicle and home rental advertisements has been the result of the analysis of user activity, which has been promoting this type of sales through the platform. No doubt more changes will come soon.
At the moment this release will take place only in the United Statesbut as always it will not be long before we know how it works and when it is available for your .
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus