In an attempt to improve the administration of the for companies, Facebook PageManager will include in its functions the Facebook, Messenger and Instagram inbox so that the interaction of brands with users of this range of Facebook products is faster and easier.
Interaction with potential customers is essential for brands
If you are you know that the communication between brands and users It must be very effective. You must connect with the target audience, provide added value and achieve a good brand reputation. That without counting on preventing or respond appropriately to those that can damage the brand in just a moment.
And as a user, you will surely agree that when a brand, interest is increased and the closeness with it by users, in addition to the fact that they can recommend their service and make positive comments within their social networks.
Whatever the point of view, having speed in responding to interactions is essential for all brands that have a presence on social media (and if they don’t, they should).
The challenge of a universal inbox
That is why when a professional dedicated to Community Management has several active accounts a day, it can become difficult to keep up with a large number of requests and communications on their digital channels.
In fact, Facebook that only your pages receive close to 5 billion of comments, messages and publications of users who visit them every month.
That is why the social network has got to work and has improved its (Facebook Page Manager application) so that all businesses can manage your Facebook, Messenger and Instagram accounts since the same support.
The new Facebook Page Manager
Formerly Facebook Page Manager only had interactions on different brand pages on Facebook. Now the app will have a unified inboxwhere communications can be handled on all three channels simultaneously.
Thus, the personnel in charge of managing the company’s accounts on Facebook, Messenger and Instagram will be able to save timesince it will be possible to respond to all requests in the same application.
In addition you can view public profile of each user accessing the information available to him and thus be able to enhance your interaction with each potential customer. It will be enough to touch the user’s name to know their information and the previous interactions you have had with each one.
some brands have already tried this improvement in Facebook Page Manager, and it seems that with good results. nicole chaseadministrator of Nicssential Oils Silver commented:
“The new and improved inbox allows me to see an overview of all media channels in an organized and concise way. reduce the time that I employ in administrative tasks around a 12% and allows me to offer a more detailed and personalized service».
How to add the new features in Facebook Page Manager
The new inbox in Facebook Page Manager will be available globally in the coming weeks for all mobile users who are Page admins. To access your Facebook and Instagram accounts you just have to click on the messages icon on the bottom page of your page in the Pages Manager application, and then access the “Instagram” tab where It will ask you to log in.
So the Instagram comments will start to appear directly in you unified inbox in facebook page manager. Facebook says that over time they will add more interactions, promising to further improve the speed and ease with which you can interact with your customers.
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