Facebook wants you to fill your stories with 3D photos – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

For a long time allows its users to insert 3D photos, and while they haven’t gained much traction yet, they do offer a very compelling visual option that is sure to gain more traction as more people access this type of technology by purchasing newer smartphones. Now, the social network wants enhance its ephemeral format by allowing the creation of 3D photos to start popularizing virtual reality content on their platform.

3D photos allow viewers to view content from alternative angles, thus obtaining different perspectives. This process is generated by means of a complex image layer system and data mappingwhich take advantage of the configuration of double camera that some smartphones have to create the 3D effect, without using any other type of technology or effort on the part of the creator.

As the adoption of new smartphones progresses, 3D publications will be the next step in the exchange of content in the that is why Facebook knows that it will have to integrate new tools that facilitate the publication of 3D images.

How to share 3D photos directly on Facebook Stories

Now Facebook users will be able to fill their stories with 3D photos, which will attract (even more) the attention of their followers.

“Starting today, you can share 3D photos through Facebook Stories, a place where people share real, everyday moments. Just like with the 3D photos you share in News Feed, you will be able to see who has seen, reacted and responded to your story. The difference is that stories are only viewable for 24 hours, so they always feel fresh and help people catch up with what’s happening right now.”

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To post 3D photos within Stories, you just need to upload your image directly to your newsfeed, as you normally would. After that you must choose the option to share in your stories. Once you have shared it, your followers they will be able to see the effect of your photos in 3D within the presentation in full screen Stories.

You can also share 3D photos from your computer

So far, the 3D photo sharing feature on Facebook was only enabled for compatible mobile devices, such as the dual-camera iPhone, however now the social network has launched the possibility of sharing this type of publication in three dimensions from your website.

However, this action requires a depth map file to create the effect. Those who are able to use them will be able to create highly attractive posts, as you can see in the following example:

Android and 3D photos

As the latest development regarding 3D content on the platform, Facebook announced that it would also will add 3D image creation support for Android: “Next month, we’ll start rolling out the ability to create and share 3D photos on Android, starting with Samsung Galaxy devices with dual cameras or portrait mode.”

Supported Android models will include: Galaxy Note version 8 and above, Galaxy S10e, Galaxy S10, Galaxy S10+, and Galaxy Fold.

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